Note: The job is a remote job and is open to candidates in USA. Brightside is a performance marketing agency specializing in fitness, wellness, franchise, lead generation, and e-commerce brands. The Performance Marketing Manager will own paid media execution and performance across client accounts, analyzing results, troubleshooting tracking and attribution issues, and developing data-backed recommendations. The role also involves campaign optimization, creative and conversion insights, and close collaboration with the Marketing Director and account teams.
Responsibilities
- Build, launch, manage, and optimize campaigns across Meta Ads, Google Ads, and TikTok Ads
- Work across Google Search, Performance Max, YouTube, Demand Gen, Meta prospecting/retargeting, lead generation, and conversion campaigns
- Build new campaigns and account structures from the ground up
- Manage audiences, budgets, bidding strategies, conversion objectives, creative tests, and campaign structures
- Monitor campaign performance and pacing daily
- Manage multiple brands, markets, locations, budgets, and multi-location/franchise account structures
- Analyze key performance indicators including CTR, CPC, CPM, CVR, CPL, CPA, ROAS, conversion quality, and pacing
- Recognize performance changes quickly, investigate root causes, and troubleshoot issues
- Develop data-backed recommendations and proactively identify opportunities to improve results
- Recommend budget shifts, campaign changes, tests, audience strategies, bidding changes, and creative needs
- Clearly communicate what you're seeing, what you believe is happening, and what you recommend doing next
- Follow through on approved recommendations quickly
- Work alongside our creative and account teams to translate performance data into better marketing
Skills
- 4+ years of hands-on performance marketing experience , preferably in an agency or multi-brand environment
- Significant hands-on experience managing both Meta Ads and Google Ads
- Strong Google Ads experience across Search and Performance Max; YouTube and/or Demand Gen preferred
- Experience building campaigns and account structures from scratch
- Experience managing lead-generation and conversion-focused campaigns
- Ability to independently analyze performance, troubleshoot issues, and develop recommendations
- Hands-on experience with GA4, GTM, pixels, conversion tracking, UTMs, and attribution
- Experience managing multiple campaigns, accounts, markets, or locations simultaneously
- Excellent organizational and QA habits
- Strong communication and the ability to prioritize and execute quickly
- A track record of taking initiative
- Previous agency experience
- Experience managing multi-location or franchise advertising
- Experience with fitness, wellness, healthcare, or membership-based businesses
- TikTok Ads experience
- Looker Studio or dashboard experience
- Google Ads, Meta, or GA4 certifications
- Programmatic advertising exposure
Benefits
- Remote work; U.S.-based only
- Work across paid-media strategies spanning Meta, Google, YouTube, TikTok, and emerging channels
- Gain experience with multi-location, franchise, lead-generation, and growth-focused brands
- Work directly with senior agency leadership that is invested in your success
- Have meaningful ownership while being part of a supportive, collaborative team
- Develop deeper expertise in performance strategy, attribution, analytics, and conversion optimization
- Grow your responsibility and autonomy as you build trust and demonstrate strong judgment
- Help shape a growing performance marketing agency
Company Overview