Note: The job is a remote job and is open to candidates in USA. Fix-It Group is seeking a Performance Marketing Manager responsible for driving the performance, efficiency, and lead quality of paid media and third-party lead generation programs. The role involves overseeing media strategy, agency coordination, performance reporting, and optimizing lead generation efforts.
Responsibilities
- Own and maintain master service area maps across markets
- Ensure geographic targeting is accurate across advertising and listing platforms
- Develop targeting strategies based on performance, lead quality, market needs, and service capacity
- Identify opportunities to expand, reduce, or adjust geographic coverage
- Own targeting and retargeting strategy across paid media, including upper-, mid-, and lower-funnel tactics
- Partner with agencies on audience, channel, and measurement strategies
- Coordinate across agencies to ensure consistent execution and minimize audience overlap and inefficiencies
- Manage the activation of lookalike audiences, customer match files, and other first-party data
- Use performance data to improve audience segmentation and targeting
- Establish expectations and hold agency partners accountable for performance
- Investigate lead quality issues across paid media and third-party lead channels, including call reviews when needed
- Partner with agencies and vendors to address quality issues and adjust channel mix or investment
- Analyze the lead funnel from inquiry through booking and completed job to identify conversion opportunities
- Provide guidance on lead and call dispositioning, including Local Services Ads (LSAs)
- Connect marketing performance to lead quality, conversion, revenue, and overall channel effectiveness
- Track performance across markets, agencies, campaigns, channels, and service areas
- Monitor key metrics including spend, leads, CPL, qualified lead rate, conversion, revenue, and ROAS
- Evaluate upper-funnel performance using appropriate awareness and consideration metrics
- Identify trends, performance issues, and opportunities requiring action
- Translate performance data into recommendations for budget allocation and optimization
- Manage relationships and performance with providers such as Angi, Yelp, eLocal, Thumbtack, and similar platforms
- Identify and test new lead sources to determine their ability to scale profitably
- Optimize budgets, markets, service categories, pricing, and lead purchasing strategies
- Monitor lead quality, conversion, and revenue by vendor and market
- Recommend where investment should be expanded, reduced, or reallocated
- Develop landing page strategies for omnichannel paid media campaigns
- Evaluate landing page performance and identify conversion opportunities
- Develop and test messaging, offers, calls to action, and other content
- Partner with agencies and internal teams to execute testing and improvements
Skills
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field required
- 7+ years of experience in performance marketing, paid media, lead generation, or marketing analytics
- Strong expertise with marketing analytics, attribution platforms, Excel, and/or Google Sheets
- Strong understanding of full-funnel media strategy, including upper-funnel awareness, paid search, paid social, retargeting, LSAs, and third-party lead generation
- Experience developing audience and geographic targeting strategies across multiple markets or business units
- Strong analytical skills with the ability to connect media performance to lead quality, conversion, revenue, and ROAS
- Experience managing multiple agencies, vendors, and external partners
- Strong communication and project management skills with the ability to translate data into actionable recommendations
- Experience with multi-location, home services, local services, franchise, or other lead-driven businesses
- Experience with upper-funnel channels such as programmatic, YouTube, CTV, and paid social
- Hands-on experience with Google Ads, Google LSAs, Meta, Yelp, Angi, Thumbtack, eLocal, or similar platforms
- Experience with call tracking, CRM data, lead dispositioning, and first-party audience data
- Experience with landing page testing and conversion rate optimization
- Familiarity with marketing attribution and BI tools such as Power BI, Tableau, or Looker
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Supplemental insurance options
- 401(k) retirement plan
- Paid Time Off (PTO)
- 100% Remote
- Schedule: Monday–Friday
Company Overview