Note: The job is a remote job and is open to candidates in USA. Fix-It Group is a company focused on home services, and they are seeking a Digital Operations Specialist to manage technical components for lead capture and tracking. This role involves supporting marketing technology integrations, executing technical SEO initiatives, and ensuring accurate data management across multiple brands.
Responsibilities
- Supports integration of newly acquired brands into the marketing tech stack, including number porting for call tracking, ad account acquisition, and securing business listings for platforms like BBB, Nextdoor, Angi, GBP, etc
- Documents legacy brand-specific quirks that could interfere with integration to ensure they are identified and handled properly
- Responsible for monitoring and identifying broken automations between lead sources and downstream systems to support workflow
- Build and maintain documentation and SOPs for the team's technical products
- Maintains and creates a changelog for platform-level updates and changes
- Serves as frontline support for Hatch and other branch-facing martech products
- Manages contest timelines for SlickText, ensuring contest dates align with overall marketing strategy
- Owns 301 redirect mapping and management for migrations, rebrands, and domain or URL structure changes
- Handles implementation and validation for on-site schema based on specifications provided by the SEO team
- Proactively addresses on-page optimization for alt tags, metas, and robots.txt in conjunction with the SEO team
- Serves as the technical liaison between SEO/content teams and developers, translating SEO requirements into implementation tickets and QA-ing the results
- Owns site migration technical QA, including redirect testing, canonicalization checks, and post-launch validation
- Ensures zip codes align with serviceable territory for proper scheduling in automation tools
- Ensures zip codes align with serviceable territory for proper scheduling on site
- Handles implementation for third-party scripting, including retargeting pixels, chat widgets, review platform snippets, and other vendor tags
- Manages tag load to reduce site speed impact, auditing and consolidating redundant or unused tags
- Capable of troubleshooting dynamic number insertion (DNI) issues in partnership with CallRail and the Website Manager
- Validates conversion tracking accuracy across platforms, including GA4, paid media platforms, CallRail, and form/lead capture tools
Skills
- Bachelor's degree in marketing, or a related field; equivalent work experience considered
- 2 to 5 years of experience in marketing technology, digital operations, or technical marketing support role
- Hands-on experience with Google Tag Manager or a comparable tag management system
- Working knowledge of technical SEO implementation, including redirects, schema markup, and on-page technical elements
- Experience with call tracking platforms and dynamic number insertion troubleshooting (CallRail experience a plus)
- Familiarity with GA4, Google Search Console, and conversion tracking validation across ad platforms
- Working knowledge of HTML, JSON, Javascript; comfort reading and troubleshooting front-end code without owning full builds
- Experience with field service or scheduling software (e.g., ServiceTitan)
- Experience with CMS (e.g. Webflow, Wordpress, Drupal, etc.)
- Technical troubleshooting and root-cause diagnosis across a mixed martech stack
- Comfort acting as a translator between marketing, SEO, operations, and developers
- Strong attention to detail, particularly around tracking accuracy and data integrity
- Clear, disciplined documentation habits
- Project and timeline management across multiple brands and stakeholders
- Ability to execute technical work defined by other functions without needing to own the underlying strategy
- Experience supporting mergers, acquisitions, or new-market onboarding from a technical or systems standpoint preferred
- Background in home services, multi-location, or franchise environments preferred
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Supplemental insurance options
- 401(k) retirement plan
- Paid Time Off (PTO)
- Schedule: Monday–Friday
- Work Location: 100% Remote
- Fully remote; candidates must be based in the United States and authorized to work in the U.S.
Company Overview