Note: The job is a remote job and is open to candidates in USA. Swoon is recruiting for a client that provides remote staffing and business solutions to help small businesses operate more smoothly. The Performance Marketing Manager will own and optimize paid search and media strategies across multiple brands, transition strategy and spend ownership in-house, and guide the broader paid performance team. The role also requires communicating performance insights to leadership and managing campaigns across multiple industries and accounts.
Responsibilities
- Own and optimize paid search and paid media strategy across multiple brands, including Google Ads, Bing Ads, display, and future expansion into paid social/programmatic
- Partner alongside the current agency initially, with the long-term goal of transitioning strategy and spend ownership internally
- Act as a player-coach for the broader paid performance team by sharing knowledge, presenting insights to leadership, and helping guide strategy and execution across brands
Skills
- Deep hands-on PPC expertise, specifically Google Ads and Bing Ads
- Strong B2B lead generation/performance marketing background
- Ability to communicate performance insights and strategy confidently to leadership/founders
- Experience supporting multiple industries/accounts simultaneously
- B2B lead generation background
Benefits
- Remote work arrangement; must work EST hours
Company Overview