Note: The job is a remote job and is open to candidates in USA. Dominion Financial is a national lender specializing in short-term bridge loans and long-term rental financing for real estate investors. The Performance Marketing Manager will be responsible for planning, executing, and optimizing integrated marketing campaigns across various channels, with a focus on digital advertising and performance metrics.
Responsibilities
- Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end
- Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation
- Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals
- Leverage AI-powered platform features and tools to improve efficiency and creative testing
- Execute email campaigns, including segmentation, A/B testing, deployment, and reporting
- Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking
- Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting
- Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans
- Build/maintain performance dashboards and reports across all channels for Marketing leadership
- Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met
Skills
- 3–5+ years of multi-channel marketing campaign management with direct budget and performance ownership
- Hands-on experience with Google Ads (Search, Display, and/or Performance Max)
- Hands-on experience administering Meta Ads Manager, including Special Ad Category setup and compliance
- Comfortable adopting and integrating AI tools into day-to-day marketing workflows
- Strong analytical, project management, and communication skills
- Google Ads or Meta Blueprint certification
- Experience in financial services, mortgage, or other regulated industries
- Bachelor's degree in Marketing, Business, Communications, or equivalent experience
- Experience managing direct mail programs, affiliate campaigns, and event marketing support
- Experience with email marketing platforms
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- 401(k) matching
- Paid time off
- Company outings & social events
- Virtual events
- Professional development and AI training opportunities
- Access to leading AI tools, including Claude
- Companywide competitions and raffles
- Personal Financial Workshops
- Orioles Season Tickets
Company Overview