Note: The job is a remote job and is open to candidates in USA. Feeld is an independent, experimental, fully remote organization reshaping the dialogue on dating and sexuality through an inclusive, human-centred product. The Performance Marketing Lead will scale the company’s performance marketing engine across paid acquisition, ASO, creative testing, and agency operations, using data and structured experimentation to drive measurable growth.
Responsibilities
- Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing
- Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities
- Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination
- Support management of Feeld’s media agency, including weekly planning, action tracking, performance reviews, creative iteration, and accountability against agreed deliverables
- Develop performance creative briefs in partnership with Creative, Brand Marketing, Social, and agency partners, ensuring work is both on brand and performance-informed
- Translate performance data into actionable creative and channel learnings, helping us understand not just what worked, but why
- Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals with the support of the Director of Performance Marketing, Data, & Finance
- Support market-specific growth plans by connecting local-market insights, audience learnings, and paid-media opportunities
- Document tests, learnings, and next steps so growth decisions are clear, repeatable, and visible across teams
Skills
- To be right for this role, you should have hands-on experience managing paid growth channels, working with creative and media partners, and using data to improve campaign performance
- • You have owned performance marketing workstreams with clear growth targets, including responsibility for campaign execution, optimisation, reporting, and KPI delivery
- • You have hands-on experience across paid social and/or search, with enough channel fluency to manage performance, ask sharp questions, and partner effectively across Meta, TikTok, Google, Apple, or other acquisition channels
- • You have worked with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces, and are comfortable coordinating specialist partner support
- • You have worked with media agencies or external creative partners and know how to balance collaboration with accountability
- • You have experience taking creative performance learnings and translating them into concrete action items for future creative
- • You communicate clearly with stakeholders across functions and levels, including surfacing risks and opportunities to leadership
- • You have worked in a fast-paced, remote-first, or startup environment
- • You have experience with app growth, subscription businesses, dating, social, wellness, or other consumer products with network effects
- • You have experience with incrementality testing, geo experiments, media mix modelling, or other approaches to measuring paid media impact beyond platform-reported results
Benefits
- Flexible working hours
- Unlimited paid time off
- A fully remote working situation
- Home office budget
- Learning & development budget
- On demand therapy sessions and mental health support via Spill
- In-person meet ups
Company Overview