Note: The job is a remote job and is open to candidates in USA. Better Talent Advisors is a production phase consumer electronics and ecommerce start-up seeking a seasoned Performance Marketing Director. The role involves leading customer acquisition and retention efforts through data-driven omni-channel marketing campaigns, with a focus on driving growth and enhancing ROI.
Responsibilities
- Develop and Execute Omni-Channel Marketing Strategies: Plan and implement scalable marketing campaigns across paid media, SEO/SEM, social media, email, influencer partnerships, and traditional advertising channels to drive customer acquisition and brand awareness
- Customer Acquisition and Retention: Build strategies to acquire new customers while increasing lifetime value through subscription retention, cross-selling opportunities, and personalized marketing tactics
- Analyze and Optimize Campaign Performance: Leverage analytics to evaluate campaign effectiveness, uncover insights, and continuously refine strategies to improve performance metrics such as CAC, LTV, and ROI
- Collaborate with Cross-Functional Teams: Partner with creative, product, and sales teams to ensure consistent brand messaging and seamless execution of marketing initiatives
- Leverage Unique Value Proposition: Highlight how our patented technology creates a unique value proposition to customers as well as our sustainability focus, and connection to marketplace partners to drive customer engagement and differentiation
- Budget Management: Oversee and allocate the performance marketing budget to maximize impact and efficiency
- Stay Ahead of Industry Trends: Continuously research new marketing tools, trends, and strategies stay at the forefront of digital marketing practices
Skills
- Bachelor's degree in Marketing, Business, or a related field
- 6+ years in performance marketing with a focus on high-performing, data-driven campaigns
- Proven success in managing omni-channel campaigns (digital, social, search, email, and offline)
- Proficiency in analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Expertise in ad platforms like Google Ads, Facebook Ads, TikTok Ads, and programmatic advertising
- Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo)
- Strong analytical mindset with a focus on KPIs and ROI
- Excellent communication and collaboration skills
- Creative problem-solving and ability to innovate within a fast-paced environment
- Leadership experience managing and mentoring teams
- Advanced degree (MBA) is a plus
- Experience in consumer electronics, subscription-based models, e-commerce, or the CPG industry is a strong plus
Benefits
- Competitive salary, performance-based bonuses, and comprehensive benefits package.
- 100% work from home or anywhere position.
- Opportunity to lead impactful campaigns for a fast-growing consumer electronics brand.
- Run your own show, build your own team, grow your career here with us!
- Work in a collaborative, innovative environment with opportunities for career advancement.
Company Overview