Note: The job is a remote job and is open to candidates in USA. Nebo Agency is a human-centered agency built on a culture of respect and professional growth. They are seeking a Senior Performance Marketing Analyst to join their Intelligence team, responsible for leading analysis and reporting to drive marketing decision-making and strategy through data-driven insights.
Responsibilities
- Lead exploratory projects to understand new sources of data and new tools
- Develop new methods for analysis based on shifting media and technology landscapes
- Build and own analytical tools and solutions addressing our client’s business needs and enable better decisions by leadership
- Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach and guide key decisions
- Join paid and web data to create full-funnel customer analytics across channels
- Unify data and tell data stories using large datasets in easily digestible ways
- Translate complex business questions into sound data analysis for marketing and non-marketing stakeholders
- Ability to provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance
- Develop analysis methodology, mine, and analyze data and provide recommendations and insight around specific marketing questions
- Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, Google Data Studio, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations
- Leverage data from Adobe Analytics, Google Analytics, Salesforce, Rockerbox, Sisense, Hubspot and various other tools and platforms
- Lead monthly and/or weekly reporting and analysis for clients that provides a holistic view of how each marketing channel is working in tandem and identify root causes of trends within the account
- Provide optimization recommendations and other actionable insights to Paid Search, Paid Social, Display, and other Paid Media team leads based on performance data
- Brainstorm and provide client-specific testing suggestions to other members of the Paid Media team to encourage a culture of continuous testing
- Provide performance projections and budget recommendations for Paid Media efforts across various levels of data, including, but not limited to, account, market, campaign, channel, and product line
- Stay ahead of the latest emerging trends and industry developments for tools and trends and be an active participant in cross-departmental knowledge sharing
Skills
- 5+ years of experience in paid media and marketing analytics
- Experience with paid media technology, ad serving platforms, and marketing data systems
- Expertise in reporting on media spend, efficiency, and optimization
- Able to translate business objectives into measurable goals and KPIs
- Able to translate technical data into a framework and language that marketing clients can understand
- You have strong communication, collaboration, and problem-solving abilities
- You have extensive experience with data visualization tools like Tableau
- You have expert knowledge of web analytics and user behavior analysis (Adobe Analytics, Google Analytics, etc.)
- You have experience with statistical methods such as regression and hypothesis testing
- You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
- Basic understanding of programming languages such as JavaScript and SQL
- Experience with experimental design and writing testing briefs
- Comfortable leading reports calls with no assistance and presenting report findings directly to clients
- Bachelor's Degree in area of practice or related field
Benefits
- Hybrid in-office/remote work options designed to fit your needs
- Unlimited PTO
- Free attendance to local marketing events
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