Note: The job is a remote job and is open to candidates in USA. Incubator Lab is looking for a talented Performance Marketing Analyst to join our global remote team. The role involves tracking paid advertising performance across Meta and Google, delivering daily reports, and providing actionable recommendations based on data analysis.
Responsibilities
- Track Ad Lifecycles: Monitor ads from initial planning in ClickUp to launch in Meta Ads Manager and Google Ads
- Daily Reporting: Deliver daily performance reporting detailing spend, results, and key metrics to show which ads are working and which aren't
- Monitor Spend: Track which ads are picking up spend day-to-day and flag early winners and losers
- Traceability: Match live ads back to their source ideas and briefs in ClickUp so every ad is traceable to its concept
- Hypothesis Tracking: Track the specific hypotheses we are testing and report whether each idea is performing or falling flat
- Data Management: Keep ClickUp updated so the team always has an accurate, current view of what is live and how it is performing
- Provide Recommendations: Surface trends, patterns, and actionable recommendations from the raw data to help guide creative and spend decisions
Skills
- Hands-on experience with Meta Ads Manager reading and interpreting ad performance data
- Familiarity with ClickUp (or a comparable project management tool) for tracking tasks and ideas
- Working knowledge of Google Ads
- Comfortable working with numbers and turning raw ad data into clear, simple daily reporting
- Strong attention to detail and highly organized—able to match ads across multiple platforms without losing track
- Reliable and consistent, as this is a daily reporting role
- Clear communicator who can explain what the data means, rather than just reporting the numbers
- Experience in a DTC (Direct-to-Consumer) / e-commerce or high-volume creative-testing environment
- Familiarity with tracking creative hypotheses or structured ad testing
Company Overview