Note: The job is a remote job and is open to candidates in USA. Channel Impact is seeking a Partner Marketing Manager to support an unnamed client. The role builds and owns partner marketing strategy, develops joint go-to-market programs, enables partners, manages budgets, and measures pipeline and revenue impact.
Responsibilities
- Define and own the client’s partner marketing strategy across technology, consulting, and GSI partners
- Prioritize partnerships and investments based on company goals, market opportunities, and revenue potential
- Serve as the senior connector between the client’s partner organization, marketing leadership, and partner stakeholders
- Develop joint business and marketing plans with shared goals, investments, and pipeline targets
- Lead regular partner business reviews to evaluate commitments, performance, and future opportunities
- Build scalable partner marketing processes and frameworks that can support the growing ecosystem
- Design and execute joint GTM programs with technology partners such as NVIDIA, consulting partners, and GSIs such as Wipro
- Develop integrated campaigns targeting C-suite and senior enterprise decision-makers
- Create joint value propositions focused on business outcomes and the combined value of the client and its partners
- Partner with Sales, Alliances, Product Marketing, Customer Success, and field teams to activate programs across priority accounts, industries, and regions
- Execute campaigns across digital marketing, webinars, executive engagements, workshops, events, and industry conferences
- Support co-selling and account-based marketing initiatives with partners
- Develop partner messaging, pitch decks, solution briefs, case studies, demo scripts, customer stories, and sales enablement materials
- Create turnkey campaign kits that include messaging, creative assets, email sequences, and landing pages
- Coordinate co-branded content, joint announcements, executive quotes, product launches, and customer wins
- Establish and maintain a partner enablement portal or PRM as the central location for campaign kits, co-branded assets, and enablement resources
- Gather partner feedback and share insights with Product Marketing and other internal teams to strengthen positioning and messaging
- Own the partner marketing budget and MDF or co-op programs, allocating investments based on strategic priorities and expected ROI
- Negotiate co-marketing plans, MDF commitments, event sponsorships, and partner investments
- Manage purchase orders, procurement processes, agencies, and vendors
- Develop program plans, calendars, timelines, and deliverables across multiple partner initiatives
- Represent the client at partner events, executive briefings, and industry conferences
- Track partner-sourced and influenced pipeline, revenue, lead progression, partner engagement, and campaign ROI
- Report results, insights, and recommendations directly to Sales, Partner, Marketing, and executive leadership
- Hold partners accountable for agreed commitments, investments, and pipeline goals
- Identify successful programs that can be scaled across additional partners, regions, and markets
Skills
- The ideal candidate is has worked at a startup or small/mid-size high-tech company, is a self-directed B2B partner marketer who can establish the strategy, build scalable programs, and execute with minimal oversight
- Is both strategic and hands-on, with experience turning partner relationships into measurable pipeline, revenue, and ROI
- 8+ years of B2B technology marketing experience, with a focus on partner, alliance, channel, or field marketing
- Proven experience working within an early-stage or growth-stage SaaS startup and building partner marketing programs from the ground up with limited resources and evolving processes
- Experience working with technology partners, cloud providers, consulting firms, and GSIs to develop joint GTM strategies and drive pipeline and revenue growth
- Strong understanding of enterprise marketing, executive engagement, demand generation, ABM, and partner enablement
- Hands-on experience managing partner programs, MDF, budgets, events, vendors, and partner marketing platforms/PRMs
- Strong project management, analytical, communication, and stakeholder management skills, with the ability to manage multiple priorities
- Experience leveraging AI tools and a strong understanding of AI technologies and their business applications
Benefits
- Remote position for an employee located in the U.S. or Canada
- Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
- Flexible paid time off
- Paid holidays
- 401k & Company Match
- Learning & Development Stipend
- Employee Referral Bonus
Company Overview