Note: The job is a remote job and is open to candidates in USA. Cypress HCM is seeking a seasoned Partner Marketing Manager to join the Consumer Marketing team. The role will shape partner marketing strategy, expand partner engagement, and drive adoption of partner integration features through multi-channel campaigns, events, and go-to-market programs. The manager will collaborate with strategic partners and cross-functional teams to deliver measurable business impact.
Responsibilities
- Build and own partner marketing strategies from the ground up, turning new product features, integrations, and partnerships into high-impact go-to-market opportunities
- Work directly with internal and external partners to develop creative campaigns, from co-branded content and social activations to demand generation programs, that drive awareness, engagement, and pipeline growth
- Turn partner wins into compelling stories, case studies, and thought leadership that demonstrate product value, build credibility, and create demand
- Be the voice of our partners internally, collaborating across Marketing, Communications, Product, Sales, and Business Development to move quickly, align priorities, and bring programs to market
- Dream up and execute memorable partner events and activations, balancing big ideas with smart execution and measurable business impact
- Define success metrics, track campaign and pipeline performance, surface actionable insights, and continuously experiment to improve what works
- Manage budgets and resources with a startup mindset, prioritizing the highest-impact opportunities, making thoughtful tradeoffs, and maximizing return on every investment
- Bring an entrepreneurial approach to the role by identifying opportunities others may not see, testing new ideas, learning quickly, and turning promising concepts into scalable programs
Skills
- • Bachelor's degree in marketing, business, technology, or a related field
- • 5+ years of experience in partner marketing, partnerships, or a related role within the advertising, media, or technology industries
- • Experience working directly with partners, creative agencies, and vendors, with a strong understanding of partner marketing, pipeline generation, and go-to-market execution
- • Strong ability to influence, align, and build relationships across a wide range of stakeholders and cross-functional teams
- • Comfortable operating in a fast-paced, evolving environment where priorities can shift quickly
- • Experience creating partner-facing case studies, microsites, decks, enablement materials, or other collateral using Figma, Canva, Adobe, or similar tools
- • Creative and strategic thinker with strong problem-solving skills and sound judgment
- • Exceptional communicator and storyteller who can translate complex or technical concepts into clear, compelling narratives for different audiences
- • Strong sense of ownership and accountability with a proactive, self-starting approach
- • Resourceful and scrappy, with the ability to find creative solutions and make thoughtful tradeoffs
- • Data-driven mindset with the ability to turn insights into action, refine messaging and positioning, and optimize audience strategies
- • Strong understanding of the technology landscape, consumer products, and performance marketing
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