Note: The job is a remote job and is open to candidates in USA. Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies globally. They are seeking a Partner Growth Manager to own the long-tail partner funnel, design automated programs for partner engagement, and leverage data to drive growth signals for their agency partner ecosystem.
Responsibilities
- Own acquisition, activation, engagement, and retention for Apollo's long-tail agency segment end to end
- Define and own the metrics that matter — activation rate, time-to-first-deal, partner-sourced pipeline, engagement/certification rates, retention and dormancy by cohort — and report on program health the way a growth marketer reports on funnel health
- Identify where the scaled motion should hand off to human-managed relationships (by tier, spend, or engagement threshold), and partner with the Solution Partner Program team to keep that line clean
- Design and run tiered, automated programs that move partners through onboarding, certification, and ongoing engagement without manual, one-to-one intervention
- Build and maintain the partner segmentation model — activity level, certification status, deal registration, referral volume, account overlap — to determine which automated motion each partner or tier receives
- Own PartnerStack as the operational backbone for partner enrollment, tiering, commissions, and program administration, and use it to trigger and manage lifecycle programs at scale
- Continuously test and iterate on program mechanics — segmentation cuts, messaging, sequencing, incentive triggers — to improve conversion at each stage of the funnel
- Use Crossbeam account-mapping data to surface overlap signal across partners, customers, and prospects
- Translate that signal into automated, partner-facing nudges and internal routing — not manual account review
- Partner with Partner Marketing to develop content relevant to the agency ecosystem — enablement material, product updates, co-marketing assets
- Distribute that content at scale across the partner base, rather than partner by partner
Skills
- Background in growth marketing, lifecycle marketing, or PLG customer marketing — not channel/partnerships management. You've run programs against thousands of accounts or users, not dozens
- Fluent in funnel math: activation, conversion, retention, cohort churn. You think in rates and segments, and you can pull and interpret your own data
- Fluency with PartnerStack (partner operations, tiering, commissions) and Crossbeam (account overlap/mapping), or the demonstrated ability to ramp on comparable tools quickly
- Track record designing a program once and letting automation and segmentation carry it across a large population, rather than personally executing outreach at scale
- Comfortable partnering with a marketing function to produce and distribute content, without owning content creation personally
- Experience with marketing automation/lifecycle tooling (Apollo uses Customer.io internally); experience with a comparable platform such as Braze, Iterable, or HubSpot workflows is transferable
- Experience in a self-serve/PLG motion, developer or app ecosystem growth role, or a role running a tiered partner program where segmentation — not manual review — determined the partner experience
- Prior experience at a high-growth B2B SaaS company with a product-led or sales-led motion
Benefits
- Equity
- Company bonus or sales commissions/bonuses
- 401(k) plan
- At least 10 paid holidays per year
- Flex PTO
- Parental leave
- Employee assistance program and wellbeing benefits
- Global travel coverage
- Life/AD&D/STD/LTD insurance
- FSA/HSA and medical, dental, and vision benefits
Company Overview