Note: The job is a remote job and is open to candidates in USA. The American Cancer Society is working to end cancer as we know it for everyone through the efforts of its employees and volunteers. The Paid Media Supervisor will execute the paid media plan, manage the relationship with the digital media agency, coordinate with internal marketing teams, and optimize media performance through audience strategy, analytics, and channel expertise.
Responsibilities
- Serve as the day-to-day relationship holder with the media AOR and ACS. 25%
- Execute in-house ad-hoc social and search media investments and strategies. 5%
- Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables. 25%
- Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments. 25%
- Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying. 10%
- Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance. 10%
Skills
- Minimum Degree Required: Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required
- Years of experience: 5+ years of media planning experience
- Proficient in Facebook Ads Manager, Google Ads, TikTok Ads and LinkedIn Campaign Manager
- Being fluent in media planning and execution is necessary
- Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC
- Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments
- Capability to navigate the web privacy landscape, and familiarity with measurement & attributions solutions like Conversions API (CAPI)
- Personal commitment to DEI – possesses knowledge of and curiosity about own DEI journey and understanding of issues related to DEI
- Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear
- Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives
- Customer focus - Builds strong customer relationships and delivering customer-centric solutions
- Cultivates innovation - Creates new and better ways for the organization to be successful
- Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals
- Drives results - Consistently achieves results, even under tough circumstances
- Builds effective teams - Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals
- Drives vision and purpose - Paints a compelling picture of the vision and strategy that motivates others to action
- Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud and Ad Studio a plus
- LiveRamp or similar platform experience is a plus
- Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio a plus
Benefits
- Fully remote position
- Generous paid time off policy
- Medical benefits
- Dental benefits
- Retirement benefits
- Wellness programs
- Professional development programs to enhance staff skills
Company Overview