Note: The job is a remote job and is open to candidates in USA. Premise Health is a healthcare organization that focuses on providing exceptional healthcare services to large organizations. The Member Marketing Content Manager role is responsible for leading a team to develop and execute consumer messaging and content strategies that drive engagement and utilization of Premise Health services among eligible employees.
Responsibilities
- Manage a team of Content Specialists to develop engaging outputs that break through the clutter and drive desired consumer behaviors
- Provide oversight of the Content Team and identify and raise skill gaps in the team; determine solutions to address them through coaching, mentoring, training, hiring, and/or freelancing recommendations
- Lead the development and execution of content strategy and conceptualization of new communication channels and campaigns that serve the needs of our clients and members
- Develop and champion a meaningful consumer positioning strategy that aligns with the Premise Brand strategy to demonstrate how we stand apart and above other health offerings available to our members
- Recommend content tools and techniques, including how to leverage AI, to enable efficient workflows
- Build and leverage a deep understanding of the consumer mindset and ensure that Premise Health’s member experience ladders up to the consumer’s needs
- Develop and manage holistic content calendar recommending and tracking messaging to be delivered to members, including key segments, over time
- Take complex concepts, ideas and products and translate the benefits and features into clear, compelling messaging frameworks, value propositions and frameworks; sell-in messaging strategies to key leaders
- Partner with internal and external stakeholders to ensure content aligns with product goals, messaging, and positioning
- Convincingly present content and messaging concepts to all internal Member Marketing functions, internal partner organizations and external clients
- Use data and insights from executed campaigns to understand content success and apply learnings for continuous improvement and optimization
- Oversee QA of final outputs
- Lead creation and maintenance of content libraries
Skills
- Bachelor's degree in journalism, marketing, or related field
- 5+ years of experience in content development; expertise in B2C including passion for aligning content with consumer attitudes to create behavior change
- Experience with traditional and digital marketing channels, including email, direct mail and web
- Experience at both agency and 'in-house' organizations is ideal
- Experience identifying and implementing AI solutions to support efficient human development of content
- Ability to show a portfolio of work that features high-caliber copy integrated into a variety of campaigns
- Expert grasp of English language and grammar
- Expert verbal communication and presentation skills
- Ability to identify problems, collect data, establish facts, and provide solutions
- Able to multitask, prioritize, and manage time efficiently
- Ability to write content personalized for specific audiences or channels
- Strong critical thinking, organizational and planning skills
- AI competencies
- Proficient in MS office Suite
- Knowledge of print production, communication, and dissemination techniques and methods
- Healthcare experience preferred
- Experience in Adobe InDesign a plus
Benefits
- Medical, dental, vision, life and disability insurance
- A 401(k) program with company match
- Paid holidays and vacation time
- A company-sponsored wellness program
- EAP
- Access to virtual primary care and virtual behavioral health at no cost for team members and their dependents
- Annual Performance Incentive that is a percentage of base salary and awarded based upon individual annual evaluation and company financial performance
- Employees will be included in the company's Open Time Off plan and will receive 10 paid holidays or an equivalent bank of hours aligned to schedule throughout the calendar year
- Paid sick leave is satisfied by the paid time off accrual, detailed above
Company Overview