Note: The job is a remote job and is open to candidates in USA. Oxford Road is a podcast advertising agency that connects brands and creators through strategy and technology across audio and creator-driven media. The Media Director, Influencer leads the YouTube and Social media buying team, overseeing strategy, execution, business growth, client relationships, vendor partnerships, and team development.
Responsibilities
- Oversee Influencer media planning, buying, and execution to ensure alignment with client objectives and agency standards
- Maintain deep expertise in buying tools and platforms; actively advocate for process improvements and workflow efficiency
- Develop buying guides, negotiation frameworks, and standards of practice that create consistency across the team
- Retain select buying responsibilities for high-priority clients or as needed to support team capacity
- Troubleshoot performance issues with rigor, investigate before you optimize, optimize before you cancel
- Play a lead role in new business pitches, building strategic proposals, and selling through YouTube and Social capabilities and competitive advantage
- Oversee client budget allocation, testing roadmaps, and media strategy execution across the portfolio
- Lead the onboarding of new clients, establishing strong foundations for long-term partnerships and growth
- Evaluate new media opportunities and guide the development of POVs for internal and client consideration
- Build and maintain external relationships with creators, networks, and agencies that give Oxford Road first-mover access to the best inventory
- Lead weekly team meetings and provide mentorship to senior buyers and the broader team
- Hire, train, and develop a multi-level team: senior buyers, media buyers, associate buyers, and coordinators
- Own workflow, account assignments, and capacity planning in partnership with the SVP
- Foster a culture of accountability, proactive communication, and continuous improvement
- Collaborate with senior management to ensure alignment of department goals, strategy, and execution
- Serve as a senior point of contact for high-priority clients and vendor partners, driving satisfaction and long-term growth
- Lead preparation for key vendor meetings and QBRs, ensuring alignment on strategy, performance, and expectations
- Act as the primary escalation point for client, vendor, and compliance issues, break logjams, make the call, see it through
- Partner with compliance and media ops to ensure IO terms, vendor accountability standards, and agency protocols are understood and enforced by the buying team
- Leverage data insights to inform macro-level conversations with network partners and drive strategic decision-making across the portfolio
- Stay ahead of platform changes, algorithm shifts, new monetization formats, AI platforms, and competitive threats, and bring that intelligence back to the team and to clients
- Represent Oxford Road at industry conferences and panels
- Contribute to agency-owned channels (newsletter, podcast, summit) as a practitioner voice on YouTube and the creator economy
Skills
- 8+ years of experience in media buying or media planning, with at least 3 years in a senior leadership role
- Proven track record of driving business growth, managing large client portfolios, and leading high-performing teams
- Deep expertise in creator media buying and a strong understanding of the broader media landscape and emerging platforms
- Exceptional leadership and mentorship skills, with experience managing multi-level media teams
- Negotiation instincts and market relationships to consistently deliver best-in-market rates
- Proven ability to lead through change in a fast-paced environment, adapting to evolving client objectives and market shifts
- Strong analytical skills, you read performance data, know what is driving it, and can make a defensible recommendation
- Expertise in media buying platforms, analytics tools, and relevant software
- Outstanding communication, presentation, and strategic thinking abilities
Benefits
- Remote work in the United States
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