Note: The job is a remote job and is open to candidates in USA. Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. The Media Account Strategy Coordinator will support day-to-day digital and offline media planning and strategy efforts, assisting in campaign management and performance reporting to help achieve client goals.
Responsibilities
- Assist in creating multi-faceted media plans that meet and exceed client business objectives
- Help steward campaigns, monitoring delivery and flagging opportunities to improve results
- Compile campaign results and assist in translating data into insights, partnering with the analytics team
- Stay current on research, innovation, and change affecting media planning and buying across all media channels, including but not limited to TV (linear and streaming), Radio, OOH, Social, Digital Display/Video, YouTube, programmatic and Search
- Assist in creating and formatting media-specific documents such as RFP's, media plans, objectives and strategies decks, POV's, and other related materials
- Pull and organize syndicated research to help identify target audience trends (ComScore, Nielsen, Resonate, etc.)
- Support creative analysis efforts and help surface recommendations to improve media performance
- Support billing and reconciliation processes
Skills
- Bachelor's Degree
- Ability to help analyze raw data and support the development of actionable recommendations
- Collaborative, team player who works well in a team and across departments
- Good time management skills with the ability to support multiple projects at once
- Strong attention to detail and problem solving
- An active interest in everything digital, with a desire to build understanding of online advertising industry trends
- Excellent verbal & written communication skills
- Diligent and attentive to detail
- Interest in learning to compile syndicated audience research and translate it into personas
- Highly computer literate with good skills in all basic Office programs including Excel and PowerPoint
- 1 years of experience in digital & traditional planning/buying preferred; internships or coursework in media/advertising a plus
- Exposure to and interest in using AI, particularly Claude, is a plus!
Benefits
- Medical
- Dental
- Vision
- 401k
- STD
- LTD
- Life
- Company Paid Holidays
- Summer Flex
- Birthday off
Company Overview