Note: The job is a remote job and is open to candidates in USA. Mini Katana is seeking a Marketing & Website Manager to oversee customer-facing marketing and e-commerce execution. The role manages promotional calendars, email and SMS programs, Shopify merchandising, product launches, inventory coordination, website quality assurance, and cross-functional campaign execution.
Responsibilities
- Own and maintain the promotional email and SMS calendar
- Coordinate campaign schedules, deadlines, approvals, and launches
- Review campaigns for accuracy, messaging, offers, links, timing, and brand consistency
- Coordinate copy, design, inventory, pricing, product information, and launch details
- Ensure campaigns are approved and scheduled on time
- Monitor revenue, conversion, click-through rate, engagement, and other campaign results
- Recommend additional sends, resends, or supporting promotions when revenue needs additional support
- Oversee Klaviyo flows and maintain the lifecycle-marketing strategy
- Identify opportunities to improve acquisition, conversion, retention, repeat purchases, and customer reactivation
- Own the Postscript Email Alpha relationship and migration project
- Coordinate Black Friday, Cyber Monday, and other major email and SMS programs
- Maintain organized records of campaigns, tests, results, and learnings
- Own final merchandising and quality-assurance reviews for the Shopify website
- Review new and updated product listings before publication
- Maintain product-naming, pricing, discounting, and promotional standards
- Confirm that products use the appropriate Shopify templates
- Review product descriptions, photographs, variants, availability, pricing, and customer-facing information
- Verify product tags, collections, SEO fields, product types, and backend information
- Ensure products appear in the appropriate collections and navigation
- Maintain correct classifications for sharp, dull, preorder, presale, and other product types
- Identify outdated, duplicated, inconsistent, or inaccurate website information
- Coordinate website changes with Rhea, Rensy, and relevant team members
- Escalate Shopify, integration, tracking, checkout, or website-performance issues
- Monitor website performance during major promotions and product launches
- Coordinate urgent troubleshooting when website issues affect customers or revenue
- Conduct final checks of landing pages, banners, discount codes, links, and mobile presentation
- Coordinate website, email, SMS, inventory, and creative requirements for promotions
- Confirm promotional dates, participating products, prices, discount codes, exclusions, and customer-facing terms
- Ensure that every channel communicates the same offer and product information
- Monitor promotion performance and recommend adjustments when needed
- Coordinate changes when inventory, website, creative, or operational issues affect a promotion
- Maintain a clear promotional calendar for all relevant teams
- Support revenue targets through timely and commercially appropriate campaign execution
- Own and maintain the product-launch calendar, checklist, and timeline
- Connect inventory availability and estimated arrival dates with marketing schedules
- Confirm whether products are: • In stock • Available for preorder • Available for presale • Delayed • Unavailable
- Adjust campaign and launch plans when inventory timelines change
- Ensure product pages, inventory, photography, pricing, email, SMS, content, and customer-support information are aligned before launch
- Confirm that all required information and assets have been received
- Identify missing deliverables, dependencies, and launch risks early
- Make or escalate go/no-go launch decisions
- Communicate launch changes clearly to every affected team
- Monitor execution during and immediately after launches
- Document post-launch issues and recommended improvements
- Work closely with email copy, design, inventory, website, content, customer-support, and supply-chain owners
- Manage multiple team members and functional contributors, assigning and following up on campaign and launch deliverables
- Ensure stakeholders understand deadlines, dependencies, and approval requirements
- Maintain organized trackers, calendars, checklists, and documentation
- Escalate blockers and missed deadlines before they affect revenue or customers
- Provide clear updates on campaign readiness, website issues, launches, and performance
- Improve processes so launches and promotions become more consistent and repeatable
- Coordinate with the Content Strategist around major product drops without taking ownership of creator coaching or short-form strategy
Skills
- At least four years of experience in e-commerce marketing, lifecycle marketing, digital merchandising, website management, or a related field
- Strong working knowledge of Shopify
- Hands-on experience managing email and SMS marketing
- Experience with Klaviyo or a comparable lifecycle-marketing platform
- Experience coordinating e-commerce promotions and product launches
- Ability to review product listings, pricing, templates, tags, collections, SEO, and website merchandising
- Strong understanding of customer journeys, promotional strategy, conversion, and e-commerce revenue
- Experience directly managing multiple people while coordinating copywriters, designers, marketers, operations teams, and other stakeholders
- Excellent project-management, deadline-management, and follow-up skills
- Strong attention to detail and quality assurance
- Ability to identify risks and escalate issues appropriately
- Comfortable reviewing performance data and recommending commercial improvements
- Excellent written and spoken English
- Ability to work independently within a distributed remote team
- Willingness to coordinate across time zones during important launches or promotions
- Experience with Postscript or another SMS platform
- Experience managing a migration between email or SMS platforms
- Familiarity with Google Analytics, Shopify reporting, attribution, and conversion-rate optimization
- Experience managing Black Friday and Cyber Monday campaigns
- Experience with consumer, collectibles, anime, gaming, entertainment, or lifestyle brands
- Understanding of inventory planning, preorder launches, presales, and product availability
- Experience creating launch systems, promotional calendars, and operating procedures
- Potential and interest in growing into broader e-commerce leadership and commercial ownership
Benefits
- Remote work
- Full-time employment
Company Overview