Note: The job is a remote job and is open to candidates in USA. Trivelta is on a mission to provide AI-native software infrastructure for sportsbook and gaming companies. As a Marketing Ops & Lifecycle Specialist, you will work closely with the Head of Marketing to manage and optimize the Salesforce CRM, design lead lifecycle processes, and develop reporting frameworks to enhance marketing performance.
Responsibilities
- Own and manage our Salesforce CRM, including:
- Configuration and ongoing optimisation
- Data integrity and database management
- User access and system governance
- Design and implement scalable processes that support marketing and sales operations
- Develop and maintain CRM structures that ensure accurate tracking, reporting, and pipeline visibility
- Design and manage the lead lifecycle from first touch through sales handoff
- Build and maintain marketing attribution models to measure channel and campaign performance
- Define and enforce UTM frameworks and tracking standards across marketing channels
- Develop and iterate on lead scoring models within Salesforce to support sales qualification and prioritisation
- Build and maintain marketing dashboards and reporting frameworks
- Produce weekly and monthly marketing performance reports for internal stakeholders
- Support campaign measurement, performance analysis, and ROI tracking across the marketing funnel
- Ensure reporting structures provide clear visibility into pipeline development and marketing impact
- Manage integrations across the marketing technology stack, including marketing automation and analytics tools
- Collaborate closely with sales, marketing, and operations teams to align reporting standards and pipeline visibility
- Support vendor relationships and ensure systems operate efficiently and reliably
- Work with internal stakeholders to continuously improve marketing processes, tooling, and data quality
Skills
- Bachelor's degree in Marketing, Business, or a related field
- 3–5 years of experience in marketing operations, revenue operations, or CRM-focused roles
- Hands-on Salesforce experience; admin-level proficiency strongly preferred
- Strong understanding of marketing attribution, funnel reporting, and performance measurement
- Experience configuring marketing automation platforms and campaign workflows
- Analytical, detail-oriented, and comfortable working with complex datasets
- Experience in a B2B environment required
- Based in or willing to relocate to Barcelona
- English fluency required
- SaaS or technology sector experience is a strong plus
- Spanish or additional languages are a plus
Company Overview