Note: The job is a remote job and is open to candidates in USA. Kobie delivers end-to-end loyalty solutions and customer experiences for recognized brands. The Marketing Operations Developer owns the technical execution of HTML email and journey-based campaigns, including development, testing, deployment, personalization, and collaboration with campaign and client teams.
Responsibilities
- Develop and maintain HTML/CSS email templates — ensuring accurate rendering across devices, email clients, and platforms
- Build reusable modular components and adapt client-specific templates to campaign requirements
- Test email rendering across clients and devices using tools such as Litmus or Email on Acid
- Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud
- Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications
- Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements
- Own the final deployment step for all assigned campaigns — ensuring accuracy and on-time delivery
- Execute A/B and multivariate (MVT) test configurations according to defined test plans
- Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively
- Document execution best practices and maintain build standards within the Development pillar
- Follow platform tooling standards and governance guidelines established by Campaign Management
Skills
- 1–3 years of experience in email development, marketing operations, or digital campaign execution
- Hands-on experience with HTML and CSS for email, including cross-client rendering
- Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred
- Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform
- Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs. triggered deployment
- Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan
- Understanding of audience segmentation, targeting logic, and data-driven personalization
- Strong attention to detail; proactive about catching discrepancies before campaigns go to QA
- Clear communicator — able to flag issues and ask the right questions before builds begin
- Bachelor's degree or equivalent experience
- Experience with Litmus, Email on Acid, or equivalent rendering test tools
- Familiarity with AMPScript, SQL, or other scripting/query languages used in campaign platforms
- Experience with additional ESPs such as Adobe Campaign, Braze, Iterable, or Marketo
- Knowledge of dynamic content and conditional content logic within campaign platforms
- Exposure to multi-channel or cross-channel campaign orchestration (email + SMS, push, or direct mail)
- Experience using project/workflow management tools such as Workfront or Jira
Benefits
- Freedom to work remotely
- Flexible Time Off to recharge when needed
- Nine Company-Wide Holidays
Company Overview