Note: The job is a remote job and is open to candidates in USA. Mapbox is the leading real-time location platform for a new generation of location-aware businesses. As the Marketing Operations and Analytics Program Manager, you’ll work closely with various teams to analyze and optimize marketing programs, measure performance, and enhance marketing processes.
Responsibilities
- Campaign Operations;Build, launch, QA, and measure campaigns across marketing automation and CRM systems, ensuring consistent campaign taxonomy, tracking, and reporting
- Goal Setting and Reporting; develop and maintain measurement plans that contain benchmarks and goals for each upcoming program or campaign
- Performance Measurement; monitor performance and marketing attribution of content, channels, and campaigns. Develop insights, make recommendations and implement continuous optimizations across funnel and lifecycle (MQLs, SQLs, pipeline)
- Data Infrastructure; own, maintain and improve our marketing data systems and reporting. Work with internal teams to manage the health of our database, automatic reports, and dashboards
- Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
- Lead Management; own the marketing side of lead management processes, including lead scoring and routing into sales systems
- Data Management; work closely with internal teams to ensure data is syncing seamlessly across systems for accurate and up-to-date attribution, lead management, and reporting
- Process Management; identify, design, and document scalable processes that enable the marketing team to be more effective and data-driven in daily work and drive alignment within the department and across teams
Skills
- B2B Tech marketing experience with at least 5+ years of advanced experience with Hubspot, Google Analytics, and Salesforce
- Strong analytical skills, able to draw insights and intelligence from marketing data
- Demonstrated experience and comfort with web analytics, CRM tools, SQL, Google Sheets/Excel, and go-to-market systems
- Proven experience leveraging AI tools and machine learning algorithms to automate complex workflows, optimize lead routing, and build predictive model frameworks
- Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
- A good understanding of database structure, data hygiene, analytics, and attribution
- Demonstrated experience owning and running the governance of large marketing automation platforms
- Ability to manage multiple projects at the same time in a fast-paced environment
- Strong interpersonal and collaborative skills with a proven track role in breaking down organizational silos to build unified, end-to-end operational systems
- A proactive attitude towards ownership and accountability, especially when working across teams
- Technically capable, excellent communicator, and a desire to improve processes
- Working knowledge of GDPR and other privacy and marketing relevant regulations
- Experience with product-focused analytics, especially in the context of a developer technology platform, is beneficial. Specifically this looks like experience with how to measure developer journeys from registration and first API call through activation, qualification, and paid conversion
Benefits
- Supportive health care
- Parental leave
- Flexibility for the things that come up in life
- Innovating on how we think about supporting our people
- An environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company
Company Overview