Note: The job is a remote job and is open to candidates in USA. BECU is a purpose-driven financial institution serving members, communities, and employees through a people-helping-people philosophy. The Marketing Manager - Web Optimization will develop data-informed marketing strategies, lead product and go-to-market initiatives, and optimize digital experiences through analytics, experimentation, and cross-functional collaboration.
Responsibilities
- You’ll develop and execute comprehensive marketing plans that align with organizational goals while supporting growth, engagement, and business performance
- You’ll guide marketing execution across channels and platforms, ensuring initiatives are focused on meaningful outcomes and measurable results
- You’ll lead product marketing initiatives and create effective go-to-market strategies that support product launches, adoption, and growth opportunities
- You’ll conduct market research and competitive analysis to uncover insights, identify opportunities, and strengthen BECU’s market position
- You’ll establish and track key performance indicators (KPIs), using data and insights to assess campaign effectiveness, ROI, and business impact
- You’ll use analytics, customer behavior patterns, and performance data to identify opportunities for experimentation, testing, and conversion improvements
- You’ll collaborate with cross-functional partners to support testing initiatives and use performance insights to inform recommendations and future strategies
- You’ll oversee the development and execution of integrated marketing campaigns, ensuring alignment with brand standards and business objectives
- You’ll work closely with teams across product, sales, communications, analytics, digital experiences, design, and operations to drive alignment and successful execution
- You’ll manage multiple initiatives simultaneously, balancing priorities while ensuring deliverables are completed on time and with quality
- You’ll manage marketing budgets, monitor spending, and deliver accurate financial reporting to support sound business decisions
- You’ll help ensure marketing activities remain compliant with applicable regulations, organizational policies, and industry requirements
- You’ll foster collaboration, innovation, accountability, and strong working relationships while contributing expertise across the marketing organization
- You’ll influence decisions, build alignment, and effectively communicate recommendations backed by data, research, and business insights
Skills
- Bachelor's degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
- 5 years of experience as a Product Marketing Manager or related role
- Experience working with Content Management Systems (CMS) and/or Digital Experience Platforms (DXP), including designing digital testing, personalization, content management, and website optimization efforts
- In-depth experience working with Google Analytics (GA4) and other tools measuring all aspects of website visitor journeys
- Project management skills with a strong service focus and ability to manage multiple projects and deliverables
- Strong written and verbal communication skills, including experience developing and delivering presentations
- An in-depth understanding of testing and measurement techniques as it relates to experimental design and valid, repeatable results
- Understanding of brand management and its relationship to market positioning, marketing strategies, and tactical execution
- Business acumen with the ability to research, analyze, and apply market, competitive, and performance insights to identify and support marketing opportunities
- Ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation
- To join our dynamic team, we require candidates to be residents of WA, OR, ID, AZ, TX, GA, SC, NC, CA or VA
- Advanced degree in Marketing, Business Administration, or Communications preferred
Benefits
- 401(k) Company Match (up to 3%)
- 4% annual contribution to your 401(k) by BECU
- Medical, Dental and Vision (family contributions as well)
- PTO Program + Exchange Program
- Tuition Reimbursement Program
- BECU Cares volunteer time off + donation match
- Compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.
- If you’re located in Washington state and within a reasonable driving distance from Tukwila, we are requesting that you come into our HQ on Tuesdays & Wednesdays.
- For candidates who live outside the commute distance of TFC and in any of our approved remote work locations, this role will be remote.
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