Note: The job is a remote job and is open to candidates in USA. Microsoft is seeking a Web Marketing Analyst to join its Web Experience team supporting the strategy, measurement, and optimization of marketing surfaces on a leading developer platform. The role focuses on web analytics, experimentation, behavioral analysis, reporting, and translating ambiguous business questions into actionable recommendations for product managers, marketers, and other stakeholders.
Responsibilities
- Evaluate the impact of web projects and cross-team initiatives, both proactively and in response to stakeholder requests
- Run and evaluate web experiments using A/B testing tools and internal experimentation frameworks
- Use behavioral analytics tools to assess the impact of web design on engagement and usability
- Answer ad-hoc questions about user behavior, funnel performance, and marketing program impact using BI and analytics platforms
- Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends
- Collaborate with product managers and marketers to clarify exploratory analytics questions and translate them into structured analyses
- Support page-level and flow-level investigations to identify issues or opportunities across purchase and conversion paths
- Distill analytical findings into clear, actionable recommendations for stakeholders across the organization
Skills
- • 5–7+ years of experience in web analytics and/or marketing analytics
- • 3+ years of hands-on A/B testing and statistical analysis experience
- • 3+ years using web analytics platforms such as Google Analytics for performance reporting and user behavior analysis
- • Demonstrated experience supporting marketing, growth, or web teams in understanding and improving performance
- • Proficiency in A/B testing methodologies including experiment design, implementation, and results interpretation
- • Strong understanding of statistical concepts such as statistical power, significance, and confidence intervals
- • Advanced Excel skills including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis
- • Experience with Google Analytics or similar web analytics platforms for tracking, reporting, and interpreting user behavior
- • Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches
- • Strong communication skills with the ability to distill complex findings into clear, actionable recommendations
- • Comfort context-switching across multiple stakeholders and managing incoming requests simultaneously
- • Hands-on experience with FullStory or other behavioral analytics tools (preferred)
- • Proficiency with SQL and comfort querying large datasets (preferred)
- • Experience with experimentation platforms such as Ninetailed, Optimizely, or LaunchDarkly (preferred)
- • Familiarity with BI tools such as Power BI, Looker, or Tableau (preferred)
- • Understanding of SEO analytics or logged-in behavior measurement (preferred)
Benefits
- Medical, dental & vision
- Hospital plans
- 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
- Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
- Company paid short and long-term disability
- Health & Dependent Care Spending Accounts (HSA & DCFSA)
- Employee Assistance Program
- Time Off/Leave (PTO, Allegis Group Paid Family Leave, Parental Leave)
Company Overview