Note: The job is a remote job and is open to candidates in USA. CAI Software builds purpose-built solutions that help manufacturers, processors, and distributors accelerate performance. The Marketing Manager will drive awareness, adoption, and revenue growth for Graphic Communications software by developing product messaging, executing go-to-market strategies, supporting sales enablement, and collaborating across product management, sales, customer success, and channel teams.
Responsibilities
- Go-to-Market Strategy – Develop and execute product positioning, messaging, and launch strategies for Graphic Communication’s Print Productivity Suites and integrated workflow solutions
- Sales Enablement – Create battle cards, presentations, and training materials to equip the sales team with compelling narratives about our solutions’ benefits
- Market Research – Analyze customer needs, competitive trends, and industry insights to refine marketing strategies
- Content Development – Develop thought leadership content, including whitepapers, blogs, case studies, and demo videos, that highlight how Graphic Communication’s solutions optimize print operations
- Demand Generation – Collaborate with the marketing team to drive lead generation for core MIS platforms and productivity solutions
- Customer Journey Optimization – Align marketing efforts with the print buyer's journey, ensuring Graphic Communications’ messaging is effective from awareness to conversion
- Cross-Functional Collaboration – Work closely with product management, sales, and the channel team to align marketing initiatives with business goals
- Channel Partner Marketing Support – Develop co-marketing initiatives, promotional materials, and enablement programs to help channel partners successfully market and sell CAI Software’s Graphic Communications solutions
- Performance Tracking – Measure and analyze campaign effectiveness, making data-driven recommendations for continuous improvement
Skills
- 4+ years of experience in B2B SaaS product marketing or print industry technology
- Bachelor's degree in Marketing, Business, Communications, or equivalent work experience
- Strong storytelling skills with the ability to translate complex solutions into customer benefits
- Experience with CRM and marketing automation tools such as Salesforce, HubSpot, and Google Analytics
- Excellent written and verbal communication skills
- Self-starter with a results-oriented mindset and ability to manage multiple projects in a fast-paced environment
- Remote role with minimal travel as required
- Applicants must be authorized to work in the United States
- Knowledge of Printing MIS, web-to-print, workflow automation, and AI-driven technology and productivity tools a bonus
Benefits
- Remote role
- Certain roles are eligible for additional rewards, including discretionary merit increases, bonus, and/or stock
- Certain roles are eligible to earn sales variable compensation incentives under the terms of the applicable plan
Company Overview