Note: The job is a remote job and is open to candidates in USA. Minecraft is seeking an Experiences Marketing Manager to develop and activate brand marketing for its experiential portfolio, including theme park lands, attractions, location-based experiences, traveling exhibitions, live events, and brand activations. The role partners with operators, creative teams, and internal stakeholders to deliver integrated campaigns, manage program operations, and drive audience growth, attendance, franchise love, and measurable business impact.
Responsibilities
- Develop and activate brand marketing programs for Minecraft's experiences portfolio – theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations – that support franchise priorities and business objectives
- Partner with experience operators, production companies, venue partners, and creative partners to shape opening campaigns, ongoing marketing programs, and seasonal beats that drive awareness, attendance, and franchise lift
- Own end-to-end brand marketing for experiences – from strategy and positioning through go-to-market planning and in-market execution – translating franchise priorities into clear briefs, messaging frameworks, creative direction, and integrated campaigns that land with audiences and guests
- Build repeatable frameworks, toolkits, and operating models that allow experiences marketing to scale across partners, venues, regions, and franchise moments while holding a high brand bar in physical environments
- Identify and shape opportunities to extend the Minecraft experience into culture and community – including fan events, conventions, pop-ups, and live moments that cross-promote with other franchise pillars, create earned media, and drive lift back to the franchise
- Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site touchpoints – partnering with editorial, social, web, PR, influencer, community, media, and global and regional marketing teams to deliver coordinated, localized execution across priority markets
- Manage experiences marketing program operations: scopes, timelines, budgets, contracts, approvals, asset development, on-site and in-venue execution, invoicing, and reporting
- Monitor performance (e.g., attendance, audience growth, brand impact, earned reach), synthesize insights, and contribute to a test-and-learn culture that continuously improves future experiences programs
Skills
- 7 years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing – including direct experience at or alongside best-in-class experience operators or IP holders (e.g., Universal, Disney, Merlin, or comparable theme park, LBE, traveling exhibition, large-scale live event, or experiential agency environments)
- Proven track record managing operator, venue, production, and agency partnerships – serving as the senior marketing counterpart and balancing brand integrity with commercial outcomes
- Strong understanding of place-based and experiential marketing motions – opening campaigns, always-on attendance marketing, seasonal programs, and on-site guest experience marketing – and integrated marketing across owned, earned, paid, partner, retail, and on-site channels
- Strong project management skills – able to lead multiple concurrent programs at various lifecycle stages while balancing scope, timelines, and budgets across distributed venues and operators
- Strong cross-functional collaboration and influence skills in matrixed environments with external operators and creative partners
- Strong business communication, writing, and relationship-building skills
- Bachelor's degree in Marketing, Business, Communications, or related field – or equivalent professional experience
- Prior work experience at client or in client's industry
- Applicants must be able to work directly for Artech on W2
- Direct experience marketing theme park lands, attractions, location-based entertainment, or large-scale live events at IP-led experience operators
- Experience marketing global entertainment IP, gaming franchises, or other large multi-category consumer brands across physical and digital touchpoints
- Familiarity with player- and fan-driven communities and how to activate experiences that earn cultural relevance and repeat visitation
Benefits
- Working with Minecraft on unique experiences.
- Remote work with flexible hours to accommodate time zone variance.
- Opportunities for professional development and career growth.
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