Note: The job is a remote job and is open to candidates in USA. Aditi Consulting is seeking a Marketing Manager to support its Talent Marketing Team. The role executes regional employer branding and talent marketing initiatives for the AMER Public Sector business, managing multi-channel campaigns, lead lifecycles, events, performance reporting, AI-enabled optimization, cross-functional alignment, and candidate-focused content creation.
Responsibilities
- Execute Public Sector Lead Generation: Implement and run talent lead generation campaigns across specialized channels—including digital, social, email, paid industry programs, clearing/clearance events, webinars, and public sector partnerships
- Manage the Lead Lifecycle: Oversee the day-to-day lead management process from initial capture and database hygiene to recruitment follow-up. Partner with Recruiting, Corporate Marketing, and Employee Success to track and improve lead quality
- Coordinate High-Impact Events: Collaborate across teams to organize and execute marquee Talent Marketing events (both in-person and virtual) tailored to the public sector persona, managing timelines, venue logistics, and promotional communications
- Promote a Mission-Driven Culture: Convey the deep fulfillment experienced by employees powering the public good. Authentically promote our unique strengths and impact-driven corporate culture to establish a strong, compliant employer brand in the marketplace
- Analyze & Report on Performance: Measure, analyze, and report on campaign metrics to Corporate Marketing, Recruitment, and Public Sector business leadership to continuously optimize outcomes
- Optimize with AI: Leverage cutting-edge AI and marketing automation tools to improve daily workflows, campaign copywriting, productivity, and targeting precision
- Maintain Cross-Functional Alignment: Partner closely with managers, recruiting teams, and corporate marketing to ensure highly precise messaging, timing, and compliance across email, web personalization, and advertising
- Create Assets & Content: Develop tailored, candidate-focused talent marketing content, resource guides, social media status updates, and digital assets that resonate with government and military-adjacent professionals
Skills
- 5–7 years of experience in Talent Marketing, Recruitment Marketing, Demand Generation, or Digital Marketing (experience in a B2B technology or government-contracting environment is a plus)
- Proven track record of following specific, rigid processes and navigating detailed workflows—essential for the highly regulated public sector environment
- A strong desire and curiosity to deeply learn the unique nuances, motivations, and communication channels relevant to the AMER Public Sector / Government / Defense hiring landscape
- In-depth, practical experience running campaigns inside tools like Marketing Cloud, LinkedIn Campaign Manager, Google Analytics, and social media management platforms
- A metrics-driven professional who loves looking at daily campaign data to optimize performance and maximize conversion rates
- Strong organizational skills to seamlessly manage event logistics, coordinate creative asset production pipelines, and meet tight deadlines
- A proactive self-starter who communicates clearly and enjoys partnering cross-functionally across a matrixed global and regional organization
- Experience optimizing candidate-facing touchpoints (e.g., building high-converting Web-to-Lead forms, creating landing pages) with a sense of clean user experience and visual layout
- Proficiency in building crisp, professional presentations and decks (Google Slides/PowerPoint) to present data or campaign concepts clearly to internal stakeholders
- Strong written communication skills with a talent for proofreading, editing, and ensuring flawless grammar and compliance across all external talent assets
- A natural curiosity to push boundaries, experiment with new recruitment marketing formats (e.g., interactive content, video, innovative event styles), and challenge standard "cookie-cutter" marketing approaches
- Light-to-medium experience using creative design tools (like Canva, Adobe Creative Suite, or Figma) to quickly tweak or format visual assets on the fly
Benefits
- Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law.
- Full-time employees are eligible to select from different benefits packages.
- Medical benefits may be included in benefits packages for full-time employees.
- Dental benefits may be included in benefits packages for full-time employees.
- Vision benefits may be included in benefits packages for full-time employees.
- Health savings accounts with qualified medical plan enrollment may be included in benefits packages for full-time employees.
- 10 paid days off may be included in benefits packages for full-time employees.
- 3 days paid bereavement leave may be included in benefits packages for full-time employees.
- 401(k) plan participation with employer match may be included in benefits packages for full-time employees.
- Life and disability insurance may be included in benefits packages for full-time employees.
- Commuter benefits may be included in benefits packages for full-time employees.
- Dependent care flexible spending account may be included in benefits packages for full-time employees.
- Accident insurance may be included in benefits packages for full-time employees.
- Critical illness insurance may be included in benefits packages for full-time employees.
- Hospital indemnity insurance may be included in benefits packages for full-time employees.
- Accommodations and reimbursement for work travel may be included in benefits packages for full-time employees.
- Discretionary performance or recognition bonus may be included in benefits packages for full-time employees.
- Sick leave provided based on state or local law.
- Mobile phone reimbursement provided based on state or local law.
Company Overview
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