Note: The job is a remote job and is open to candidates in USA. Liberty Mutual Insurance is a Fortune 100 company seeking a Senior Manager, Marketing to lead its Acquisition Partner Marketing team. The role owns partner-facing acquisition marketing strategy, customer experience, creative, asset management, budgets, performance, and growth programs while leading internal teams and agency partners.
Responsibilities
- Own the strategy, roadmap, and performance of partner-facing acquisition marketing programs across a portfolio of campaigns and partners
- Lead, coach, and develop marketing talent and agency partners, strengthening strategic thinking, creative quality, and execution
- Define and govern the Comparion customer journey, ensuring consumers receive clear, useful experiences and communications from their agent or the agency
- Serve as a senior marketing partner to sales leadership, shaping priorities and directing marketing support toward high-value opportunities
- Own the annual marketing plan and budget, guiding investment decisions and tradeoffs based on customer and business value
- Transform how creative assets are developed and delivered by evolving the digital asset management (DAM) system into an AI-powered capability, scaling adoption and measuring impact across Liberty Mutual and Comparion
- Partner with analytics teams to establish KPIs, translate performance into insights, and lead testing and continuous improvement
- Turn customer insights, performance data, stakeholder input, and business priorities into a multi-year growth strategy and roadmap
- Use approved AI tools to accelerate research, content development, creative iteration, and reporting while meeting enterprise governance, brand, and compliance standards
- Evaluate emerging AI and MarTech capabilities, pilot promising solutions, and scale approaches that improve marketing effectiveness and team efficiency
- Represent the team's perspective with senior stakeholders and across enterprise forums, building alignment around strategy, priorities, and investment
- Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance
- Demonstrates understanding of insurance industry, products, services, and trends
- Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization
Skills
- This role draws on significant experience developing and leading digital marketing strategies, using data and creative analytics to inform decisions, and managing complex marketing programs and budgets
- You'll bring hands-on knowledge of AI-enabled marketing tools and the broader marketing technology landscape, along with an understanding of customer segmentation and integrated marketing
- Strong communication and presentation skills will help you lead work across internal teams, agencies, and partners and influence senior stakeholders
- * Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
- * Minimum 7 years of relevant and progressively more responsible experience within a marketing driven organization
- * Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance
- * Demonstrates understanding of insurance industry, products, services, and trends
- * Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization
- Experience with partner, affinity, or channel marketing
- Prior advertising agency experience
- PowerPoint proficiency and working familiarity with HTML and Adobe Illustrator are also valuable for the role
Benefits
- Flexible Time Off Annual Accrual - days: 20
- Comprehensive benefits
- Workplace flexibility
- Professional development opportunities
- Opportunities provided through Employee Resource Groups
- Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role
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