Note: The job is a remote job and is open to candidates in USA. ISG (Information Services Group) is seeking a strategic and results-driven Marketing Manager to support its B2B marketing efforts and accelerate growth in competitive enterprise markets. The role will develop AI-centered marketing strategies, lead omnichannel campaigns, optimize marketing investments through analytics, strengthen brand positioning, and collaborate with Sales, Consulting, and Research teams.
Responsibilities
- Architect AI-Powered Marketing Ecosystems – Design and deploy data-driven marketing strategies that leverage machine learning, predictive analytics, and marketing automation to deliver personalized experiences at scale
- Orchestrate Omnichannel Campaign Intelligence – Launch high-impact campaigns that integrate AI-driven insights across digital, social, content, and traditional channels to maximize engagement and conversion
- Drive Revenue Through Predictive Analytics – Own P&L for marketing investments, utilizing AI forecasting models and advanced attribution to optimize spend allocation and demonstrate measurable ROI
- Harness Market Intelligence with AI Tools – Deploy sentiment analysis, competitive intelligence platforms, and consumer behavior modeling to identify trends before they emerge and stay ahead of market shifts
- Forge Strategic Alignment Across Revenue Teams – Partner with Sales and Consulting to create unified go-to-market strategies powered by shared data, AI-driven lead scoring, and predictive pipeline models
- Champion Brand Excellence Through Intelligent Systems – Implement AI-powered brand monitoring and content optimization tools to ensure message consistency and emotional resonance across all touchpoints
- Pioneer Growth Through Innovation – Identify and capitalize on emerging opportunities in MarTech, AI applications, account-based marketing, and untapped market segments
- Optimize Partner Ecosystems – Strategically manage relationships with technology vendors, creative agencies, and distribution partners to amplify capabilities and accelerate market penetration
Skills
- This position is remote, but travel may be expected up to 2-4 times a year for ad hoc support of events and other key activities
- 5+ years of marketing experience at a large firm, including experience creating and leading marketing campaigns
- Experienced with marketing automation, analytics and AI-based tools
- Good storytelling skills that manifest across modes, whether that be copywriting or stakeholder alignment or executive presentations. Ability to understand complex, technical concepts and simplify without losing story's potency
- Significant project management experience, exemplary track record in successful stakeholder management and multi-project oversight
- Expert presentation, verbal and written communication skills with the ability to articulate complex ideas in easy-to-understand business terms to external audiences and all levels of management, including senior leaders
- Collaboration, stakeholder management, communication skills – high EQ
- Bachelor of Arts or Science degree in marketing or communications
Benefits
- This position is remote
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