Note: The job is a remote job and is open to candidates in USA. Foundation Marketing is hiring a Marketing Manager to execute its marketing plan across campaigns, website, SEO, paid media, and sales enablement. The role works with Sales and Paid to grow pipeline and improve conversion, leads and coaches the Marketing Coordinator, and reports on marketing performance.
Responsibilities
- Work with Sales on lead handoff, MQL/SAL follow-up and regular pipeline reviews, so marketing-sourced leads move quickly and nothing falls through
- Work with the Paid Department to launch and improve campaigns: audience targeting, landing pages, offers and budget pacing, measured on pipeline outcomes, not just clicks and form fills
- Find where pipeline stalls (volume, conversion or velocity) and run tests to fix it
- Build and run nurture and lifecycle email programs that move MQLs toward sales conversations
- Own the Foundation website: updates, new pages, landing pages and day-to-day maintenance in the CMS
- Own on-page and technical SEO for the site, service pages and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability for both search engines and AI crawlers
- Improve the site's conversion rate through testing forms, CTAs, page layout and offers
- Monitor site health and performance in tools like Google Search Console, GA4, Ahrefs or Semrush, and fix issues proactively
- Work with the Content Manager where site SEO and editorial content overlap (for example, internal linking, page templates and topic overlap between service pages and articles)
- Execute integrated marketing campaigns tied to service launches, Industry moments and events, Thought leadership themes (collaborate with the Content Manager)
- Run webinars, podcasts, partnerships and sponsorships that drive MQLs and pre-sales conversations, covering logistics, promotion and follow-up
- Coordinate with Creative, Growth, Paid, Sales and Content so campaigns ship on time, on brand and as planned
- Apply Brand-to-Demand principles and Category Entry Points (CEPs) in targeting, landing pages, paid campaigns and sales materials
- Coach and mentor the Marketing Coordinator: set goals, give regular feedback and build a development plan that grows them toward fully owning social
- Delegate execution with clear briefs, owners and deadlines, then hold the line on quality and timelines
- Work with the Creative Director to uphold creative quality standards on everything this role ships
- Own funnel reporting: MQL volume, MQL → SAL conversion, pipeline velocity, cost per SAL and marketing-influenced revenue
- Build and maintain dashboards (HubSpot preferred) that give leadership a clear, trusted view of performance
- Track performance across Paid media efficiency and pipeline contribution, Website traffic, conversion rate and organic/AI search visibility, Campaign, event and email engagement, Sales enablement asset usage
- Analyze results and bring the Head of Marketing clear insights and recommended next steps
- Keep consistent reporting cadences and documentation
- Act as a subject matter expert on Foundation's services (SEO, GEO, Reddit, distribution, content) on second and third sales calls, building credibility, clarity and buyer confidence
- Support audits and proposals as a reviewer and quality partner, making sure they match Foundation's positioning and the buyer's needs
- Oversee production and upkeep of sales enablement assets: pitch decks, templates, one-pagers, service pages and supporting documentation for audits and proposals
- Make sure Sales always has current messaging, proof points, service positioning and case studies (case study production sits with the Content Manager)
- Build and maintain repeatable marketing and enablement systems: SOPs, templates and playbooks
- Capture patterns from sales conversations and buyer questions (objections, CEPs, decision dynamics) and share them with the Head of Marketing, Content Manager and Sales
Skills
- 3-5 years of B2B marketing experience
- Hands-on SEO experience: technical and on-page SEO, keyword research and SEO tools (GSC, GA4, Ahrefs or Semrush)
- Website experience: comfortable building and editing pages in a CMS (WordPress, HubSpot, Webflow or similar)
- Strong analytical skills: CRM (HubSpot preferred), dashboards, spreadsheets and attribution, and you turn data into clear recommendations
- A track record of working with Sales and Paid teams to drive pipeline
- A strong executor: organized and fast, you finish what you start and run several projects at once without dropping quality
- Strong delegation skills and experience coaching or mentoring at least one junior teammate
- SaaS, tech or agency experience
- HubSpot preferred
- Basic HTML/CSS is a plus
- Nice to have: familiarity with GEO/AEO and how AI search is changing B2B buying
- CRO or A/B testing experience
- Webinar experience
Benefits
- Variable compensation: OTE $65k-$100k CAD (team performance bonus and company-wide profit-sharing)
Company Overview