Note: The job is a remote job and is open to candidates in USA. Two Birds operates a portfolio of schools and is focused on accelerating enrollment growth and strengthening its market position. The Marketing Manager will lead end-to-end marketing, including digital advertising, SEO, social media, local community engagement, reporting, and budget management to drive leads and improve enrollment velocity.
Responsibilities
- Execute and manage data-driven digital advertising across Google and social media platforms
- Monitor and optimize campaigns based on Cost-Per-Lead (CPL) and Cost-Per-Acquisition (CPA)
- Drive local search visibility by optimizing business listings and managing brand reputation
- Manage multi-channel social media strategies to increase awareness and engagement among key local demographics
- Cultivate community partnerships and lead neighborhood-level event strategies to build an organic pipeline
- Lead rebranding efforts for established locations and intervention strategies to accelerate enrollment at ramping sites
- Establish a monthly reporting cadence to track and report on lead flow across the conversion funnel
- Use data-driven insights to refine marketing tactics and align spend with occupancy goals
- Manage a monthly advertising budget, and adjust spend according to need and seasonality of the business
Skills
- Bachelor's degree in Marketing, Communications, or a related field
- 3-5 years of progressively increasing responsibility in overall Marketing strategy
- Proven experience in digital marketing, specifically managing SEO and paid social/search campaigns
- Strong analytical skills with the ability to translate data into actionable marketing adjustments
- Experience in field marketing or community event planning
- Excellent communication skills for reputation management and partnership development
- This position will by mostly remote, but will occasionally require to come to one of our DC-based locations (DC, VA, MD)
- Previous experience in the childcare or education sector is a plus
Benefits
- Mostly remote work, with occasional requirements to come to one of the DC-based locations (DC, VA, MD)
- Full-time benefits
- Up to 3 1/2 weeks of PTO each year, increasing at 2 years
- A full closure between Christmas and New Year's
Company Overview