Note: The job is a remote job and is open to candidates in USA. HMP Global is a healthcare event and education company serving healthcare professionals through events, digital networks, and social channels. The Marketing Manager will lead digital-first, omni-channel campaigns focused on event registrations and related conversions, with primary ownership of lifecycle marketing across email and organic social. The role also involves influencer relationships, campaign optimization, performance measurement, and cross-functional collaboration.
Responsibilities
- Own end-to-end lifecycle marketing strategy across email and organic social
- Develop and continually refine lifecycle-stage segmentation (e.g., new prospect, abandoned registration, past attendee, faculty, group registrant) and apply it consistently across both email and social — so channel and message are matched to where each audience sits in the journey
- Build, manage, and optimize HubSpot email workflows: automations, nurture tracks, triggers, suppression rules, and send cadence
- Own organic social strategy and content calendar across brand channels, sequencing content to reinforce and extend the same lifecycle stages driving email (e.g., re-engagement content for lapsed attendees, social proof for new prospects, countdown/urgency content aligned to email sends)
- Manage relationships with KOLs, faculty, influencers, and industry partners as part of the social content pipeline: source quotes and anecdotes for use across social and email, and develop co-created assets partners can share to extend reach across their own networks
- Write and test high-performing email copy, subject lines, and social content, balancing urgency, clarity, and on-brand voice
- Identify and execute cross-promotion opportunities
- Contribute to the development of audience segmentation and targeting strategies (by role, specialty, and behavior) to improve conversion efficiency
- Execute data-backed, omni-channel campaigns that drive:
- Top-of-funnel: conference awareness, brand elevation, site traffic
- Mid-funnel: subscriber growth, content engagement, lead capture, qualified leads
- Bottom-of-funnel: event registrations and conversion completion
- Write and optimize high-performing copy for landing pages and web content, balancing conversion clarity with SEO/AIO discoverability
- Collaborate with editorial, event, and medical teams to align content themes and ensure accuracy and compliance when needed
- Track and optimize performance across TOFU/MOFU/BOFU, using metrics such as conversion rate, CPL/CPA, CAC, MQL→SQL movement, and registration-to-attendance
- Work within attribution and UTM frameworks to understand channel contribution and improve ROI
- Use tools such as HubSpot and reporting platforms (e.g., Power BI & GA4) to monitor results and turn insights into action
- Approach testing with a hypothesis → test → measure → iterate mindset, with particular focus on email and social experimentation (subject lines, segmentation, cadence, content format)
- Partner closely with Data/Analytics, Paid Media, Design/Creative, and Project Management to ensure campaigns launch on time, on brand, and are optimized post-launch
- Maintain campaign hygiene and operational rigor: timelines, creative requests, QA processes, and documentation (tagging, naming conventions, asset management, reporting consistency)
- Support quarterly planning, performance readouts, and campaign presentations to leadership
Skills
- 3–5 years of experience driving event registrations, lead generation, or comparable conversion goals using digital-first, omni-channel marketing, with particular depth in email and organic social
- Hands-on experience building and optimizing HubSpot (or similar ESP) email workflows: automation, segmentation, testing, and reporting
- Experience owning organic social strategy and content execution
- Experience managing influencer, KOL, or partner relationships for content purposes
- Strong copywriting and messaging skills across email, social, and landing page formats
- Familiarity with marketing automation, CRM, and PM tools (e.g., HubSpot and Hive)
- Strong analytical mindset: ability to interpret results, develop hypotheses, run tests, and act on insights
- Proven cross-functional collaborator across data, paid media, design/creative, and workflow/PM teams
- Excellent communication, prioritization, and project management skills
- Experience using AI tools to build efficiencies across content creation and strategy (e.g. Claude, ChatGPT)
- Healthcare, medical education, or B2B events marketing experience a plus
- Experience with social listening tools to inform and strengthen data-driven campaigns a plus
Benefits
- Annual discretionary bonus eligible
- Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)
- Hybrid – (Malvern, PA or East Windsor, NJ - 3 days in-office/2 days work-from-home) or Remote if you reside more than 50 miles of either location
Company Overview