Note: The job is a remote job and is open to candidates in USA. Collective Residential is a property management platform that provides capital, technology, shared services, and peer expertise to regional operating companies. The Marketing Manager will build and execute marketing programs across a portfolio of multifamily properties, owning content, listings, websites, onsite team enablement, and marketing standards for new buildings and companies.
Responsibilities
- The marketing calendar for a group of portfolio companies. You turn the annual plan into a working calendar building by building, then execute it — lease-ups, renewals, seasonal campaigns, occupancy recovery, promotions
- Content creation, production and quality review. Social, property copy, listing content, template-based creative, review responses — you will be making it, not just approving it. Everything published for these buildings passes through you, including Fair Housing review of advertising and marketing language
- Listing, website and ILS accuracy. You own the recurring audit cycle — feed integrity, listing accuracy, unit and amenity data, call tracking, UTMs, review monitoring — and, more importantly, you own closing the findings
- Website development and direction. You lead website development across the portfolio — design direction, page structure, content standards and the ongoing update cycle. We work with several web vendors: you set the standard they build to, review what they deliver against it, and push them past their defaults. You will also build and update sites yourself, in whatever platform a site lives in. This is design, direction and hands-on work, not programming
- Onsite team capability. Templates, playbooks, request intake and training. The site teams deliver most of what marketing produces; making them good at it is your job
- New buildings and new companies. You deploy to properties for major projects and portfolio evaluations, and you are on the front line when a new operating company joins — assessing what they have, what they need, and what should stay exactly as it is
Skills
- Five or more years in marketing, with real ownership of results rather than a task list
- Multifamily experience. This one is not negotiable. You should already understand lease-up dynamics, traffic and conversion, ILS economics, and how a leasing office actually runs on a Tuesday
- The ability to manage yourself. You will set priorities across several operating companies, work remotely, and be measured on what moved
- Digital fluency — paid search and social, SEO, reputation management, lead attribution, and the reporting that ties spend to signed leases
- ILS and syndication experience — feed management, listing optimization, and evaluating whether a platform is earning its cost
- Website development & ongoing management — you have run websites as a marketer, not an engineer. Design direction, information architecture and content standards; directing vendors to them; and building or editing pages yourself across more than one platform. You keep sites current instead of launching and walking away
- Hands-on content skill — you can write property copy that converts, manage a photo set, and build in Canva or Creative Cloud
- Proptech judgment — you have worked inside a property management system and the marketing stack around it (CRM, leasing AI, reputation tools, call tracking, analytics) and can assess a tool, not just operate it
- Experience working with creatives and communications people — briefing a designer, scoping an agency, and getting work back you can actually use
- A point of view. We are settling on shared standards and a semi-standard technology stack right now. We want someone who will argue for what belongs in it, from experience
- Location: Remote or hybrid
- Travel: 10-15%, for major projects, lease-ups, portfolio evaluations and onboarding new buildings
- Marketing through an acquisition, integration or brand transition
- Multi-state or multi-market portfolio experience
- More than one asset class or resident profile
- Charlotte or Atlanta strongly preferred; the portfolio is concentrated in the East
Benefits
- Remote or hybrid work arrangement.
- Health, Dental and Vision insurance.
- 401K matching.
- Flexible PTO
Company Overview