Note: The job is a remote job and is open to candidates in USA. Smith + Howard is a family of companies providing tax, audit, accounting, advisory, and wealth management services. The Marketing Manager will lead strategic marketing planning, service positioning, content development, campaigns, brand growth, and revenue-aligned initiatives. The role may be based in Atlanta or performed remotely.
Responsibilities
- Develop and implement comprehensive marketing strategies aligned with company objectives and OKRs
- Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation and growth
- Translate insights into actionable plans that balance short-term wins with long-term brand and business goals
- Act as the internal expert on the firm’s services, deeply understanding offerings, value propositions, differentiators, and client pain points
- Translate complex service offerings into clear, compelling messaging that resonates with target audiences
- Draft original marketing content (e.g., landing pages, collateral, campaign messaging) and review/edit agency or vendor deliverables to ensure accuracy, clarity, and alignment with service positioning
- Serve as a key resource for educating internal teams and external partners on how best to communicate the value of the firm’s services
- Lead the end-to-end process for marketing campaigns, from ideation and concept development through execution and optimization
- Create scalable playbooks and repeatable frameworks that empower teams and business partners to independently activate marketing efforts
- Drive high-quality customer acquisition through targeted demand generation campaigns and optimized conversion funnels
- Strengthen brand positioning in existing markets while identifying and executing strategies to expand into new segments, industries, or geographies
- Act as a brand steward, ensuring consistent messaging, voice, and visual identity across all touchpoints
- Align marketing efforts with revenue goals, ensuring a clear connection between strategy, execution, and measurable ROI
- Manage time and priorities effectively—dedicating the majority of effort to proactive, strategic initiatives that drive long-term impact
- Encourage experimentation and data-informed testing to uncover high-performing strategies
Skills
- 5+ years of progressive experience in marketing, with a strong focus on professional services, consulting, or B2B industries
- Proven ability to translate complex service offerings into compelling marketing strategies and content
- Strong writing and editing skills, with experience developing original content and refining outsourced work
- Demonstrated success in driving revenue-aligned marketing campaigns and brand growth
- Excellent communication and collaboration skills across functions and levels
- Passion for staying current on industry best practices, marketing tools, and emerging trends
- Must be able to establish a high level of credibility with his/her clients. Uses positive influence to manage peers and/or individuals higher in rank and demonstrates the ability to foster strong relationships
Benefits
- Competitive pay
- Excellent training opportunities
- Great benefits
- Support and dedication from leaders to help you achieve your career goals
- Professional growth and advancement within one of the nation’s top accounting firms
- Remote work option for a candidate local to the Atlanta office or on a remote basis
Company Overview