Note: The job is a remote job and is open to candidates in USA. Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. They are seeking a Marketing Manager to support community engagement strategy for the Client’s flagship social media accounts, focusing on the Hispanic/Latino community. The role involves developing social content, managing content delivery, and collaborating to ensure growth in key social media metrics.
Responsibilities
- Provides strategic guidance on social media content tied to Client issue areas and enterprise strategy priorities
- Assists in the development and implementation of social media content, from initial concept to actual scheduling/posting of content on the social platform
- Manages day-to-day relationships with internal business unit(s), including but not limited to our Multicultural, Strategic Communications and Editorial teams
- Provides valuable strategic communications, as needed to proactively share ideas, opportunities, and best practices on a regular basis
- Executes/implements social scheduling, copywriting, and publishing to platforms
- Drafts social copy that effectively communicates and engages Client’s audience across multiple platforms. Translates, as necessary
- Maintains the Client brand voice on established and emerging social platforms
- Drives brand equity
- Engage prospects, members, and influencers (e.g., Client communities) and regularly reports on progress
- Grows key metrics and provides reporting in line with Client’s overall social media goals and strategy
- Analyzes content performance and provides constructive guidance to better engage communities
- Serves as the primary liaison with the social creative team (in-house and agency) with respect to the social media calendar
- Maintains the Client brand voice on established and emerging social platforms
- Supports Client’s mission in social media
- Grows brand champions and partners with influencers, if/when appropriate
- Works with the social response/customer care team, as appropriate
- Manages budget allocation and ensures that project objectives are met on time and within budget
- Stays current on industry trends and technological developments, applying thought leadership and learning to Client’s social media initiatives, as appropriate
Skills
- Completion of a bachelor's degree in marketing, communications, journalism or a related discipline
- 5-7 years of experience in managing social media platforms for a variety of clients at an agency or large, complex organization, including social content and community management. Paid media management is a plus
- Previous multicultural marketing work experience. Bilingual in Spanish
- Demonstrates a strong ability to manage/implement social content strategy and engage/grow communities
- Demonstrates a strong ability to develop and manage social content for multiple stakeholders and audiences
- Deep expertise in social media copywriting for large organizations and/or brands
- Demonstrates an ability to use data, analytics, and audience metrics to measure and drive growth
- Possesses a strong client service orientation and account management skills
- Mastery of third-party scheduling tools, such as Sprinklr, Hootsuite, Spredfast, and third-party project management tools, including Air Table and Asana
- Demonstrates excellent understanding of, and ability to work within, organizational politics, networks, and a matrix management system
- Exceptional written and verbal communication skills in both English and Spanish
- Strong presentation skills
- Demonstrates strong interpersonal skills (e.g., listening, negotiating, facilitating, managing conflict, flexibility)
- Exceptional ability to foster solid business relationships
- Demonstrates a strong working knowledge and understanding of social communications platforms, blogs, microblogs, mobile, user-generated sites, etc
- Possesses a curiosity and passion for different cultures
- Commitment to quality and accuracy -- strong attention to detail
- Demonstrates a passion for quality written content
- Possesses strong time management skills
Company Overview
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