Note: The job is a remote job and is open to candidates in USA. Accounting Seed is a PE-backed scale-up providing a Salesforce-native accounting solution that unifies CRM and accounting for growing businesses. The Marketing Manager, Content & Demand Creation will build the company’s visibility, credibility, and pipeline through customer storytelling, demand generation, PR, social media, content strategy, and Salesforce partner marketing.
Responsibilities
- Source, produce, and manage customer case studies and success stories
- Own customer review strategy and management (Salesforce AgentExchange, G2, Capterra, and similar platforms) to build third-party credibility
- Plan and execute multi-channel prospect campaigns that support pipeline goals
- Partner with demand generation and revenue operations to ensure campaigns are measurable and tied to funnel outcomes
- Create press announcements for product launches, partnerships, and company milestones
- Build and maintain relationships with relevant media, analysts, and industry press
- Identify industry influencers and opportunities to further our message through partnership
- Own organic social strategy and calendar across LinkedIn (primary) and other relevant channels
- Use social to amplify brand narrative, thought leadership, PR wins, and customer proof
- Work with internal employees and partners to support our messaging
- Own and evolve Accounting Seed's narrative and messaging across channels
- Create high-impact content that shapes the conversation around AI-native, Salesforce-unified accounting and establishes Accounting Seed as the category leader
- Manage the marketing relationship with Salesforce as a key ISV partner
- Identify and execute co-marketing opportunities, including AgentExchange visibility and other Salesforce ecosystem programs
- Stay current on Salesforce marketing and partner program changes that affect ISV visibility
Skills
- • Compelling storyteller, comfortable producing modern, concise content; everything from a press release to a LinkedIn post to a customer case study
- • Accounting or finance domain knowledge; comfortable with the language of CFOs and controllers
- • Track record of driving active, vibrant, and lead-generating partnerships (press, partners, or customers)
- • Self-starter who thrives with ambiguity and ownership in a fast-moving, resource-lean environment
- • Excited by scale-up pace and PE-backed accountability; comfortable wearing multiple hats
- • 3-5 years of marketing experience spanning content, lead generation, PR/communications, social, and campaigns (B2B SaaS strongly preferred)
- • Experience with customer review platforms (G2, Capterra) and case study production
- • Experience pitching press or working with a PR agency
- • Familiarity with AI positioning in B2B software
- • Experience marketing to SMB buyers
- • Design/Canva proficiency
Company Overview