Note: The job is a remote job and is open to candidates in USA. Stride, Inc. is a company focused on managing online public and private schools, and they are seeking a Marketing Manager (Contract) to lead marketing initiatives. The role involves developing and executing integrated marketing strategies to drive enrollment and engagement, collaborating with various teams, and utilizing data-driven insights to enhance campaign effectiveness.
Responsibilities
- Lead the development and implementation of integrated marketing strategies that drive enrollment growth, engagement, and retention across owned and organic channels, including web, email, social media, SEO, and digital content
- Develop and manage comprehensive marketing plans for assigned schools, ensuring alignment with organizational goals, school value propositions, and target audience needs
- Oversee the creation and optimization of high-performing content and messaging across owned channels, ensuring consistency, relevance, and alignment with brand standards and student/family insights
- Deliver regular performance read outs using data and dashboards (CTR, engagement, conversion)
- Leverage data, technology, and AI tools to personalize campaigns and scale impact
- Collaborate cross-functionally with creative, product, digital, and school leadership teams to ensure campaigns accurately communicate differentiators and drive measurable impact
- Guide the strategic use of analytics and performance insights to evaluate campaign effectiveness, inform content strategy, and optimize marketing touchpoints for audience engagement and conversion
- Lead SEO and organic growth strategies, ensuring school websites and content ecosystems are optimized for visibility, discoverability, and conversion
- Foster collaboration with internal stakeholders (including regional and national teams) to align marketing efforts, share best practices, and ensure consistency in messaging and execution
- Drive continuous improvement through experimentation, testing, and performance analysis, applying insights to enhance campaign effectiveness and operational efficiency
- Support new school launches and major initiatives by managing cross-functional marketing efforts, ensuring on-time, on-brand, and data-informed execution
- Mentor and support specialists or coordinators, providing guidance, feedback, and skill development in campaign management, content strategy, and use of emerging technologies
- Stay ahead of digital, AI, and education marketing trends, proactively identifying opportunities to adopt new tools or methodologies that enhance marketing performance and innovation
- Serve as a strategic partner and trusted advisor to school leaders and stakeholders, bringing insights, recommendations, and solutions that elevate brand presence and drive meaningful results
Skills
- 5-7 years of experience in marketing, specifically in marketing OR equivalent combination of education and experience
- Ability to manage and juggle priorities on a daily basis and work independently
- Highly organized, detail-oriented, meets deadlines consistently
- Strong written and verbal communication skills
- High standards for quality and accountability in deliverables
- Strong strategic thinking, analytical thinking, problem-solving skills
- Excellent presentation skills with ability to leverage technology effectively
- Excellent interpersonal and collaborative skills with ability to build strong working relationships
- Ability to work both independently and within a team-oriented environment
- Strong project management and organizational skills with attention to detail
- Excellent written and oral communication skills
- Experience setting and delivering against measurable marketing metrics
- Highly organized, detail-oriented, meets deadlines consistently
- Ability to prioritize effectively and manage competing priorities to deliver and drive results
- High level of quality and accountability for work product
- Ability to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)
- Ability to clear required background check
- Product marketing experience
- Experience or interest in the K–12 education or edtech sector
- Previous collaboration with cross-functional remote teams
- Strong strategic thinking, analytical thinking, problem-solving skills
Benefits
- Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
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