Note: The job is a remote job and is open to candidates in USA. Recor Medical is seeking a high-performing, commercially minded Marketing Manager to drive downstream commercialization and omnichannel strategy for ultrasound renal denervation in the U.S. market. The role owns product positioning, digital engagement, customer journey optimization, lead generation, sales enablement, performance analytics, and cross-functional execution in a regulated healthcare environment.
Responsibilities
- Develop deep understanding of interventionalist and referral HCP decision drivers, barriers and unmet needs throughout the buying journey
- Lead customer segmentation and persona development to inform targeted commercialization strategies
- Continuously map and refine the end-to-end customer journey, identifying high-impact digital and field-based initiatives
- Own and evolve product and therapy positioning and value messaging aligned to clinical evidence, competitive dynamics, and evolving market access considerations
- Translate strategy into clear downstream commercialization plans with defined KPIs and timelines
- Maintain competitive landscape intelligence and adjust messaging proactively
- Develop and execute integrated omnichannel marketing strategies including digital campaigns, webinar programs, conference journey activation, account-based engagement, and sales-triggered digital support
- Partner with Marketing Communications to activate campaign execution across email, CRM, website, social, digital advertising, and conference touchpoints
- Establish a lead generation process including lead identification and nurturing using digital marketing platform and integrate with commercial execution
- Ensure message consistency and version control across all customer-facing channels
- Establish measurement frameworks to track engagement, conversion, and adoption metrics; optimize campaigns based on data insights and field feedback
- Lead development of customer-facing materials, digital assets, and sales enablement tools that accelerate therapy adoption
- Partner with Sales leadership and Sales Training to drive training alignment and ensure consistent value communication
- Support major congresses and key customer engagements with integrated messaging strategies and content deployment
- Build dashboards to track commercialization performance and digital engagement effectiveness
- Present insights, recommendations, and action plans to cross-functional leadership
- Operate effectively in a dynamic, growth-stage environment requiring agility and accountability
Skills
- Bachelor's degree
- 5+ years of marketing experience in life sciences
- Demonstrated experience in omnichannel or digital marketing execution within healthcare
- Proven track record supporting early-stage technology commercialization and revenue growth
- Strong analytical capabilities including KPI tracking and performance optimization
- Experience collaborating cross-functionally in regulated environments
- Excellent written and verbal communication skills
- Ability to travel up to 25%
- MBA
- Experience in interventional cardiology or cardiovascular medical devices
- Experience working with CRM systems, marketing automation platforms, and digital performance analytics
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