Note: The job is a remote job and is open to candidates in USA. HomeServices of America is a company focused on real estate services, and they are seeking a Marketing Manager to oversee the design, development, execution, and maintenance of marketing functions. The role involves collaborating with management and staff to drive advertising and branding efforts, support sales activities, and enhance the company's digital presence.
Responsibilities
- Engage key stakeholders at both the corporate and divisional level to drive advertising, marketing and branding efforts (30%)
- Design, develop and maintain marketing and promotional materials including annual advertising campaign, sales kit, flyers, videos, etc. Ensure consistent branding across the enterprise
- Create direct marketing programs for Affinity products and maintain materials and websites
- Produce and distribute quarterly newsletters and maintain client and prospect contact lists
- Develop opportunities for extended email outreach
- Maintain online search advertising campaigns
- Work with sales and executive management to support sales activities (30%)
- Collaborate and support sales opportunities with industry thought leadership materials
- Handle all aspects of Requests for Proposal (RFP) process
- Create and maintain RFP database
- In collaboration with sales staff, prepare sales presentations
- Collaborate with team members, IT personnel and third-party online support to create and refine the company’s digital presence (25%)
- Maintain currency of company website, including SEO and analytics
- Engage team members to ensure timely and relevant website content, including news page, home page, press release section, etc
- Develop and maintain social media programs to include social dashboard planning and management. Responsible for company SharePoint Newsfeeds, LinkedIn and Facebook pages, and content development
- Maintain and update online business listings
- Manage and support media outreach and public relations efforts (15%)
- Maintain relationships with local and national industry organizations
- Manage and submit annual speaker proposals for HR industry presentations
- Assist with the planning & management of HSR’s annual conference (travel required)
- Attend quarterly HomeServices of America Relocation Director meetings
- Collaborate with team members to prepare presentations for conferences, webinars, etc
- Create and distribute press releases
- Perform any additional responsibilities as requested or assigned
- In collaboration with HSR’s management team, assist with the development and maintenance of HSR’s monthly 'Relo Rally' presentation
Skills
- Bachelor's degree in marketing, communications or related field or equivalent work experience and knowledge
- Minimum 5 years of marketing and/or graphic design experience
- Professionalism in written and verbal communication is essential
- Demonstrated ability to manage multiple deadlines proactively
- Strong familiarity with social media tools and sites, including, but not limited to; LinkedIn, Facebook, YouTube, Vimeo
- Excellent computer skills – MS Office, Adobe Creative Suite, Canva, WordPress, Wix CMS, HTML, SEO, Google Analytics, Google Search Ads, Constant Contact or similar
- Some travel may be required
- Relocation and Real Estate experience preferred
- Familiarity with Customer Relationship Management (CRM) systems a plus
Benefits
- Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
- Potential for annual discretionary bonus
Company Overview