Note: The job is a remote job and is open to candidates in USA. Moniepoint Inc. is Africa’s all-in-one financial platform, helping 20 million businesses and individuals access seamless payments, banking, credit, cross-border, and business management tools each month. The role of Lead, Business Analysis involves using data to drive strategic decisions, manage a high-performing analytics team, and collaborate with various stakeholders to optimize business metrics and drive growth.
Responsibilities
- Build a disciplined, exceptional analytical team. Develop and execute a comprehensive data and analytics roadmap and strategy
- Hire, develop, and retain a high-performing team of analytics professionals
- Drive the generation of actionable insights from data to support various business functions, including product, operations, marketing and engineering
- Partner with growth, product, and engineering managers to ensure we collect the right data for meaningful business insights
- Create and maintain the yearly forecast and budget for your products
- Define the product's growth plan and lead execution across the entire funnel from acquisition through to monetisation and retention
- Own and optimise specific business metrics or commercial goals, covering the entire funnel from new user acquisition through conversion, activation, retention, and expansion
- Perform detailed product analysis covering the product management funnel with all its aspects, implementing changes into the buying funnel to improve conversion
- Design and execute A/B testing programs to optimise sales and conversion rates/adoption at each funnel stage
- Lead testing and optimisation efforts for the conversion funnel across offline and online channels, prioritising tests that drive the biggest business impact
- Improve the product's design and deploy experiments to improve lifetime value (LTV) and decrease churn
- Use deep, flexible, and comprehensive analytics covering the entire funnel from marketing acquisition to product usage
- Analyse user behaviour to improve the sales funnel and increase conversions, using advanced analytics to assess campaign performance and refine strategies
- Define and track growth metrics including customer acquisition cost (CAC), activation rate, retention rate, payback time, and revenue per customer
- Conduct cohort analysis and journey mapping to identify bottlenecks and optimisation opportunities
Skills
- +5 years in Analytics and Analytics Management
- 2+ years in a management role managing teams and driving strategic initiatives
- Proven track record in a consumer-FMCG environment, preferably in a CPG or fintech environment
- Deep experience scaling product businesses, with demonstrated ownership of significant revenue targets
- Strong analytical skills with ability to drive metrics and benchmarks, plus experience with growth experiments, A/B testing, and funnel optimisation
- Deep SQL knowledge
- Proficiency in product analytics tools (Mixpanel, Grafana, Tableau, Looker, etc)
- Deep understanding of data analytics, user behaviour analysis and segmentation
- Strong communication skills to interact with teams, stakeholders, and users through verbal presentations, written reports, and visual media
- Proven ability to build, mentor, and scale high-performing product teams
- Expertise in data analytics tools and digital marketing platforms with the ability to manage and mentor teams of marketers, analysts, and designers
- Strategic thinker with strong commercial awareness and business acumen
- Advanced degree in Business or STEM
- Experience in Growth Analytics, Product analytics, Credit risk analytics
- Background in both mass-marketing and product-led growth models
- Experience managing P&L or budget responsibility
Benefits
- Culture - we put our people first and prioritise the well-being of every team member
- Learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks
- Pension
- Health insurance
- Annual bonus
- Plus other benefits
Company Overview