Note: The job is a remote job and is open to candidates in USA. Impact Photographics is a company that produces a variety of products for National Parks and attractions, and they are looking for a Marketing Manager to build their new direct-to-consumer business. The role involves driving growth through various digital platforms, managing outsourced teams, and ensuring brand consistency across all customer interactions.
Responsibilities
- D2C growth across Shopify, Meta (Facebook and Instagram), TikTok, Amazon, and email through Klaviyo
- Performance of our outsourced team: PPC agency and social content creator, and designers
- Our measurement and reporting through analytic tools (e.g. Triple Whale) and the decisions that come from it
- Testing and launching new product lines on D2C channels using a repeatable playbook
- Our creator and influencer strategy: seeding products, turning UGC into ads, and building an affiliate program
- Brand consistency across every customer touchpoint
- Building marketing for our wholesale sales team: catalogs, sell sheets, and campaigns
Skills
- 3–6 years in D2C or e-commerce marketing, with real ownership of growth, not just execution
- Hands-on experience with Shopify, Meta ads, and email marketing (Klaviyo or similar)
- Comfort with performance data: ROAS, MER, CAC, contribution margin, and attribution tools like Triple Whale
- Experience managing agencies and contractors and holding them to results
- Strong creative judgment. You know what good content looks like and can direct it
- Clear writing and communication. You can report up to leadership and brief a contractor with equal ease
- Fluent with AI tools. You use them to work faster and automate the repetitive, while keeping judgment, accuracy, and brand quality in your own hands
- Experience with creators, influencers, or affiliate programs (preferred, and can be outsourced)
- TikTok organic and paid experience
- Amazon Seller or Vendor Central experience
- B2B or wholesale marketing exposure
- A track record of launching new products or lines from zero
Benefits
- Impact Photographics is employee-owned through an Employee Stock Ownership Plan (ESOP). When the company does well, you do well.
- Employee ownership: our ESOP gives you a stake in the company at no cost to you.
- Comprehensive health insurance for you and your family, eligible after 90 days.
- Retirement plan, eligible after 90 days.
- 9 paid holidays plus.
- Flexible time-off policy for salaried employees.
- Paid sick leave that starts accruing on your first day.
- Tuition reimbursement up to $4,000 per year for coursework that grows your career.
- Employee discount on company merchandise.
Company Overview