Note: The job is a remote job and is open to candidates in USA. CDMS is an environmental, health & safety consulting firm dedicated to becoming the most trusted EHS compliance partner in California. They are seeking a Marketing Manager to oversee a comprehensive marketing strategy that includes SEO, content operations, local search, and conversion optimization to drive leads and enhance their online presence.
Responsibilities
- Keep service pages, cluster content, and blog posts moving from draft to published, with our web developer
- Google reviews, Business Profile, citations, local landing pages
- Page design, calls to action, and the authority signals that make a prospect pick up the phone and that make a client pick us for the work
- Traffic, rankings, leads. Tell us what the numbers mean, not just what they are
- Articles, newsletter, practitioner interviews, and repurposing each piece across formats and channels
- Outreach to associations and university programs, the LinkedIn presence, and the annual State of EHS in California survey
- Run the Google review program with our project managers and stand up local landing pages, so facilities searching in our service areas find us and trust what they see
- Redesign our highest-traffic service pages for conversion: layout, calls to action, and proof elements, measured in calls and quote requests rather than traffic
- Design it, distribute it through associations and university programs, and publish the report as the best California dataset in the field
Skills
- Minimum experience: Experienced
- Excellent written English is required; the work is audience-facing in English
- Analytical and systems-minded who turns ambiguity into structure instead of waiting for instructions
- Measures themselves on outcomes rather than completed tasks
- Power user of AI and modern tools who would rather automate a process than repeat it
- Enjoys problem-solving
Company Overview