Note: The job is a remote job and is open to candidates in USA. Nimble Gravity is an AI and data consulting firm that helps organizations solve complex business problems through modern data, analytics, and AI solutions. The Email Marketing Specialist will manage a client's email marketing program, developing strategy, writing copy, building and automating campaigns, and reporting on performance. The role also involves client engagement, campaign optimization, segmentation, deliverability, and coordination with Salesforce data.
Responsibilities
- Partner directly with the client's marketing team to understand goals, audiences, and campaign priorities
- Translate the client's business objectives into clear email marketing strategy and recommendations
- Present campaign plans, timelines, and performance results to the client in a clear, confident way
- Write and edit email copy, including subject lines, body content, and calls to action, that's on-brand and built to convert
- Design B2B email sequencing and journey logic for a variety of email campaigns, from lead generation to nurture campaigns
- Plan multi-touch campaigns that coordinate timing, messaging, and audience segments across a sequence
- Ensure every campaign reflects the client's brand voice, messaging, and standards
- Build, test, QA, and launch email campaigns in Mailchimp, from single sends to multi-step automations
- Set up and manage automation workflows and triggers
- Build and maintain audience segments and list hygiene to keep targeting sharp and deliverability strong
- Configure and manage the enrollment of leads into specific campaigns and journeys, coordinating with Salesforce data, lead status and routing
- Monitor sending best practices, compliance (CAN-SPAM, GDPR where applicable), and deliverability health
- Track and report on opens, clicks, conversions, and campaign-level performance
- Run A/B tests on subject lines, content, send times, and sequencing to continuously improve results
Skills
- 2 to 4 years of experience in email marketing, marketing automation, or a related field
- Hands-on experience building, testing, and launching campaigns in Mailchimp is required
- Familiarity with Salesforce, or a similar CRM, for lead management and campaign enrollment
- Strong copywriting skills, with an ear for tone, clarity, and calls to action that convert
- Experience building nurture sequences, drip campaigns, or lifecycle journeys
- Comfortable working directly with client stakeholders and communicating clearly under deadline
- Working knowledge of segmentation, list management, and email automation logic
- Understanding of email deliverability fundamentals, A/B testing, and performance reporting
- Available to commit contract hours for the duration of the engagement
- We do not sponsor HB1 visas
Benefits
- US (Remote) work arrangement
- Part-time contract engagement
Company Overview