Note: The job is a remote job and is open to candidates in USA. OpenSesame is transforming workforce development with an AI-powered marketplace of skill-building courses and learning pathways. The Marketing Coordinator, Events will own the execution of trade shows and live events, including logistics, vendor management, staffing, budgets, performance tracking, and onsite delivery. The role will also align events with integrated marketing, sales, customer success, and go-to-market operations while adopting AI-enabled workflows.
Responsibilities
- Plan, manage, and execute OpenSesame’s event calendar, including third-party trade shows and field events
- Translate Integrated Campaigns strategies into actionable event plans - partnering closely with your team members across marketing while aligning directly with Sales, Customer Success, and GTM Operations on audience targeting, messaging, and pipeline goals
- Own all operational details - booth logistics, contract negotiations, venue sourcing, staff scheduling, travel coordination, shipping, promotional materials, and vendor relationships
- Build pre-event prep materials, coordinate booth/meeting staffing schedules, and equip sales representatives and partner managers with the tools and context needed to maximize onsite meetings and follow-ups
- Manage event budgets down to the penny and track key event performance metrics (MQLs, meeting volume, pipeline contribution, cost-per-lead) to report performance against budget and targets for manager review
- Integrate AI tools into your daily workflow to streamline event communications, build promotional copy faster, summarize event takeaways, and optimize event administrative tasks
- Complete onboarding and set up 1:1s with key partners across Integrated Marketing, Sales, RevOps, and Partner teams
- Audit all active and upcoming Q3/Q4 events (live and digital) to understand commitments, contracts, timelines, and deliverables
- Shadow existing tradeshow and event operational workflows, including booth build/breakdown, to learn current tech stack, attribution tags, and CRM handoff points
- Take direct ownership of logistics for our upcoming events already on the calendar
- Fully own the end-to-end execution of trade shows as well as support on field events, ensuring clean tracking, tight vendor management, and seamless pre/post-event sales handoffs
- Standardize the pre-event enablement process for sales reps attending field events (briefing documents, meeting schedules, target account lists)
- Establish a repeatable post-event follow-up rhythm in partnership with demand gen and sales ops to guarantee rapid lead routing and campaign attribution
- Identify one manual event workflow (e.g., vendor communications, attendee follow-up copy, or speaker briefing docs) and implement an AI-driven tool or template to accelerate it
- Contribute event-level performance data and takeaways — pipeline contribution, ROI, and partner participation — to the Q3/Q4 event retrospective
- Provide input on proposed event types, budget needs, and partner opportunities to support the 2027 events strategy
- Formalize a scalable event request and evaluation rubric to help the integrated marketing team evaluate incoming field/partner event opportunities against ideal customer profile (ICP) fit and cost efficiency
Skills
- You will bring a high-energy, detail-oriented approach to project management while leveraging modern marketing workflows and AI-enabled tools to execute memorable, high-impact experiences efficiently
- This position can be based anywhere in the US
- We operate as a remote-first company, and invest in mandatory all-company meetings several times a year in addition to required team travel of up to 15 days per year as necessary
- Because this role directly supports OpenSesame's trade show and live-event calendar, travel is an essential and required part of the position
- The current estimate is approximately 10 events per year, with each trip typically lasting 3–4 days
- The frequency, duration, and timing of travel may vary based on OpenSesame's event calendar and evolving business needs
- We're looking for self-starters with a track record of delivering excellent results
- We're interested in specific examples from your past experiences
Benefits
- Comprehensive medical, dental, and vision coverage
- Flexible PTO
- 401(k) matching
- Incentive stock options
- Volunteer time off
- Employee Resource Groups
- A generous professional development program with dedicated annual time off for learning and growth
- Hands-on training and clear guardrails to experiment responsibly with AI tools
- Remote-first company
- Mandatory all-company meetings several times a year
- Required team travel of up to 15 days per year as necessary
Company Overview