Note: The job is a remote job and is open to candidates in USA. Rocky Talkie is an outdoor communications company making durable, high-performance radios and related products for backcountry users. The Marketing Coordinator will coordinate multi-channel campaigns, manage digital storefronts and marketplace content, organize cross-functional marketing projects, and analyze performance data to support growth and improve customer experience.
Responsibilities
- Coordinate with the internal brand and creative teams and agency partners to plan and execute marketing campaigns across paid media, email, affiliate, and partner channels
- Help manage promotional calendars and campaign timelines across multiple concurrent initiatives
- Coordinate the development and delivery of creative assets with internal team members and external partners
- Work closely with internal stakeholders and external partners to ensure campaigns launch on schedule and align with broader business objectives
- Maintain, optimize, and merchandise Rocky Talkie's digital storefronts across Shopify, Amazon, and other channels
- Coordinate updates to product pages, landing pages, navigation, promotional content, educational resources, business listings, and merchandising placements
- Work closely with brand, creative, and product teams to ensure product information, imagery, and messaging remain accurate and up to date
- Support the creation, testing, and optimization of website content to improve customer experience and conversion rates
- Manage updates to Amazon listings, A+ content, storefronts, product imagery, and other marketplace assets
- Help identify opportunities for experimentation through A/B testing, content improvements, and merchandising adjustments
- Monitor website and marketplace performance to identify issues, opportunities, and areas for continuous improvement
- Manage the systems, processes, and project workflows that keep the marketing team operating efficiently
- Identify opportunities to improve team processes, communication, and project management as the company grows
- Identify potential roadblocks, communicate risks, and help teams proactively solve problems before they impact execution
- Coordinate external agencies, freelancers, vendors, and marketing partners to ensure projects are completed on time and to a high standard
- Maintain regular reporting cadences and marketing performance dashboards
- Analyze campaign, website, and sales performance to identify trends and opportunities
- Conduct competitor research and monitor market activity to help inform marketing decisions
- Translate data into clear recommendations and actionable insights for leadership and the broader team
Skills
- 2–5+ years of experience in marketing, project management, e-commerce, or related roles
- Experience coordinating and executing multi-channel marketing campaigns
- Strong organizational and project management skills
- Proven attention to detail and follow-through across multiple concurrent initiatives
- Comfort working cross-functionally and driving projects to completion
- Excellent written and verbal communication skills
- Experience working with marketing analytics, reporting tools, and performance data
- Extra consideration given to candidates with experience in consumer electronics, outdoor industry, e-commerce, or technical products
- Experience with some or all of the following platforms is a plus:
- * Shopify
- * Amazon Seller Central
- * Google Merchant Center
- * Meta Ads
- * Google Ads
- * TikTok Ads
- * Affiliate marketing platforms (Impact, ShareASale, AvantLink, etc)
- * Klaviyo or similar email marketing platforms
- * Google Analytics (GA4)
- * Microsoft Excel and Google Sheets
Benefits
- Healthcare Plan (Medical, Dental, and Vision)
- Retirement Plan with Matching
- Paid Time Off (Vacation, Sick, and Holidays)
- Paid Family Leave (Maternity, Paternity)
- Paid Short Term & Long Term Disability
- Performance-Based Bonus
- Plenty of Rocky Talkie gear to fuel your next adventure!
- Eligibility for a performance-based bonus
- Health insurance
- Short term/long term disability
- 401K matching
- PTO
Company Overview