Note: The job is a remote job and is open to candidates in USA. Defense Unicorns delivers secure software integration and delivery solutions for mission-focused customers in the public and private sectors. The Marketing Content Manager will plan, create, and oversee multi-channel content, manage social media and newsletters, collaborate with internal stakeholders, and use performance data to improve audience reach and engagement.
Responsibilities
- Develop and maintain a multi-channel content strategy aligned with company priorities, audience needs, campaigns, product launches, and business goals
- Own the editorial calendar across social media, newsletters, blog content, thought leadership, and other marketing initiatives
- Own the editorial planning, production, and distribution of the company newsletter
- Identify opportunities to turn company expertise, customer outcomes, product developments, and industry trends into timely, relevant content
- Create repeatable editorial processes that keep contributors and stakeholders aligned while ensuring content ships on schedule
- Balance planned campaigns with timely content related to company news, industry developments, and cultural moments
- Own the day-to-day management of Defense Unicorns’ presence on LinkedIn and X
- Plan, write, schedule, publish, and optimize social content that reflects our brand voice and supports company objectives
- Create a thoughtful mix of company news, product education, technical insights, mission-focused stories, employee perspectives, and industry commentary
- Partner with executives and subject-matter experts to develop thought-leadership content and strengthen their social presence when appropriate
- Monitor relevant conversations, audience responses, and platform trends to identify opportunities for engagement
- Maintain a consistent publishing cadence while adapting content to the audience and conventions of each platform
- Track channel performance and use the results to improve content topics, formats, timing, and distribution
- Write, edit, and publish high-quality content across short- and long-form formats including blog posts and articles, case studies and customer stories, white papers and guides, social media content, newsletter content, website and landing-page copy, thought leadership, and more
- Interview customers, partners, company leaders, and technical subject-matter experts to uncover strong stories and translate complex concepts into accessible content
- Repurpose larger content assets into channel-specific formats to extend their reach and value
- Ensure content is accurate, useful, audience-appropriate, and consistent with the Defense Unicorns brand voice
- Provide editing and quality control for content produced by contributors across the organization
- Apply SEO and answer engine optimization (AEO) best practices to improve content visibility and discovery
- Optimize headlines, metadata, content structure, internal links, and calls to action
- Partner with website owners and other marketing team members to improve the performance of existing content
- Partner with product marketing, demand generation, growth, sales, delivery, recruiting, and design to support integrated campaigns and company initiatives
- Communicate content plans, dependencies, risks, and results clearly to stakeholders
- Track performance metrics such as reach, engagement, subscriber growth, website traffic, search visibility, content-assisted conversions, and campaign results
- Produce regular, concise reporting that explains what is working, what is not, and what should change
- Test new topics, formats, calls to action, distribution methods, and publishing cadences
- Use both quantitative results and qualitative audience feedback to refine the content strategy
Skills
- 3+ years of experience in content marketing, digital marketing, editorial management, communications, journalism, or a related field
- An exceptional writer and editor with a portfolio demonstrating strong short- and long-form work
- Experience directly managing organic social media channels, particularly LinkedIn and X
- Experience producing and managing an email newsletter or comparable lifecycle-marketing program
- Strong storytelling, copywriting, proofreading, and fact-checking skills
- Experience developing editorial calendars and managing multiple content projects from idea through publication
- Working knowledge of SEO, AEO, content distribution, and digital marketing fundamentals
- Familiarity with content management systems such as WordPress and email or marketing automation platforms
- Comfort using analytics to evaluate performance and recommend practical improvements
- Strong project-management and stakeholder-management skills, with the ability to balance competing priorities and deadlines
- Sound editorial judgment, including the ability to ask good questions, find the core of a story, and recognize when content is not yet ready to publish
- Experience in the defense, national security, or gov-tech space
- Familiarity with CRM and marketing automation platforms (such as HubSpot)
- Basic knowledge of visual storytelling, video production, or design workflows
- Highly organized and attentive to detail, with a consistent ability to move work across the finish line
- Direct, clear, and thoughtful in written and verbal communication
- Comfortable working asynchronously with a distributed team while proactively keeping stakeholders informed
- Receptive to feedback and capable of incorporating it without losing sight of the audience or objective
- Curious about technical topics and motivated to understand the substance behind the story
- Comfortable operating in an evolving environment where priorities may shift and new opportunities may emerge
- A pragmatic collaborator who welcomes input while maintaining the editorial judgment required to produce focused, effective content
Benefits
- Medical/Dental/Vision
- Premiums are 100% Company Paid
- Health Savings Account
- Life Insurance
- Disability Insurance
- 401k Retirement Plan
- Company Stock Options
- Home Office Budget
- Flexible Time Off (FTO) plus all Federal Holidays, one week for Thanksgiving, and two weeks for Christmas and New Year’s for all full-time Unicorns
- Paid Parental Leave
- Reimbursement for approved trainings/subscriptions
- Conferences (travel, lodging, and fees)
Company Overview