Note: The job is a remote job and is open to candidates in USA. CBIZ Talent Solutions is recruiting for a client seeking a Co-Op Marketing Manager to expand a large-scale franchise marketing program across North America. The role leads regional and local marketing initiatives, manages budgets and partners, oversees Marketing Advisors and agencies, and uses performance data to drive growth across multiple markets.
Responsibilities
- Lead planning and execution of regional co-op marketing programs
- Partner with franchise owners and field teams to drive market growth
- Manage marketing budgets, media plans, and campaign performance
- Oversee agency and vendor relationships
- Analyze results and provide actionable performance insights
- Lead and develop a team of Marketing Advisors
- Facilitate franchisee meetings, planning sessions, and marketing reviews
Skills
- 10+ years of marketing experience in a franchise, multi-location, field marketing, or agency environment
- Experience supporting franchise owners or multi-unit operators
- Strong background in local marketing, media planning, and budget management
- Ability to translate marketing data into business recommendations
- Experience leading teams and influencing stakeholders without direct authority
- Co-op advertising experience is highly desirable
Benefits
- Fully remote position
- 15% bonus
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