Note: The job is a remote job and is open to candidates in USA. UtiliSave LLC is an industry leader in utility bill auditing and energy efficiency services, serving large organizations across the United States. The Marketing Content Associate will create and manage B2B marketing content across websites, social media, email, presentations, and other channels while supporting brand strategy and thought leadership. The role also oversees digital campaign content, market research, performance tracking, and content optimization.
Responsibilities
- Learn and understand all facets of our business processes to create all forms of content relating to the customer focused aspects of our efforts
- Develop and execute comprehensive marketing content strategies aligned with the company goals. Including posts, social media content and campaigns, email campaigns, and marketing materials
- Lead the content creation that promotes our brand strategy and ensures consistent messaging across all touchpoints
- Oversee and develop digital marketing campaign content aligned with company goals and objectives, including SEO/SEM, paid media (Google Ads, Meta, LinkedIn), email marketing, and website performance to increase brand awareness and lead generation
- Conduct and supervise research to monitor market trends, customer behavior, competitive activity and opportunity for growth to be reflected in the content being created
- Support the pursuit via the creation of content for PR opportunities, speaking engagements, and partnerships to elevate brand authority and maintain and advance UtiliSave’s place as a market and thought leader
- Track results from testing of content to optimize all content created
- Serve as a brand guardian for all written and created content for both internal and external communications
- Track content performance and optimize content based on results if not already clearly stated
Skills
- Bachelor's degree in English, Communications, Journalism, Marketing, or a related field
- At least 3+ years of experience in content creation
- Deep knowledge of digital marketing, paid media, SEO/SEM, and performance analytics to guide content creation
- Self-starter with a proactive and creative mindset
- Excellent verbal and written communication skills
- Experience with AI-assisted writing tools such as Claude, ChatGPT, Jasper, or similar tools
- Experience writing for B2B audiences- writing case studies, white papers, and thought leadership content
- Add portfolio or writing samples required
- Experience with graphic design tools such as Canva, Photoshop and video editing software
- Marketing automation platforms such as Replay.io, HubSpot, Mailchimp, or similar tools
- Experience with website management: WordPress, Squarespace and Wix
- Ability to manage multiple projects and prioritize tasks
- Ability to work with tight time constraints
- Ability to independently solve problems and think creatively
- Ability to communicate with all levels within organization
- You must have a suitable work area available with appropriate web connectivity during all working hours, free of distractions
- You must be a resident in the United States living in a state with no more than a one (1) hour time difference from Eastern Standard Time
- You must be authorized to permanently work in US either as a US Citizen or an active Green Card holder
Benefits
- Excellent health, dental and vision benefits
- 401K with company match
- 3 weeks paid time off to start
- 11 holidays
- Full-time, remote position
Company Overview