Note: The job is a remote job and is open to candidates in USA. Gulla CPA is hiring a Marketing & Brand Manager to lead marketing strategy and execution as the firm expands its tax advisory and Fractional CFO services. The role manages content, social media, HubSpot, campaigns, and brand consistency while tracking performance and supporting firm growth.
Responsibilities
- Develop and execute marketing plans that support firm growth objectives
- Manage the annual marketing calendar and campaign schedule
- Identify emerging marketing trends, technologies, and best practices
- Recommend innovative ways to increase brand awareness and engagement
- Monitor marketing performance and report key metrics to leadership
- Create and manage content calendars
- Coordinate blog articles, newsletters, videos, podcasts, and client success stories
- Transform leadership insights into engaging marketing content
- Repurpose content across multiple channels and formats
- Ensure consistent messaging and brand voice
- Manage and grow the firm's presence across platforms including:
- Content creation and scheduling
- Audience growth strategies
- Community engagement
- Performance tracking and reporting
- Coordination of video and multimedia content
- Serve as the primary owner and administrator of HubSpot
- Build and manage email marketing campaigns
- Create and optimize workflows and automations
- Maintain CRM organization and data quality
- Develop landing pages, forms, and campaign assets
- Track engagement and marketing analytics
- Build dashboards and reporting for leadership
- Coordinate website updates
- Manage relationships with outside vendors and designers
- Organize marketing assets and brand resources
- Assist with webinar, event, and speaking engagement promotion
- Ensure marketing initiatives are completed on time and on brand
Skills
- 15+ years of marketing experience
- CPA, financial services, wealth management, consulting, or B2B service industry experience
- Hands-on experience with HubSpot
- Strong social media management background
- Excellent writing, editing, and communication skills
- Experience developing and executing content strategies
- Strong project management and organizational skills
- Ability to manage multiple priorities and deadlines
- Experience marketing professional service firms
- HubSpot certifications
- Basic graphic design experience
- Experience with video marketing and content production
- Understanding of SEO and digital marketing analytics
Benefits
- Flexible work environment
- Professional development opportunities
- Opportunity to help shape the future of a high-growth advisory firm
- Direct collaboration with firm leadership
Company Overview