Note: The job is a remote job and is open to candidates in USA. Trauma Therapist Institute is a psychotherapy continuing education institute focused on science-backed trauma treatment training and professional development. The Marketing Assistant supports day-to-day marketing operations through design and creative execution, email marketing, data reporting, platform administration, and cross-functional collaboration.
Responsibilities
- Execute design and content tasks assigned, including social media graphics, email graphics, and other creative assets
- Keep TTI's app updated with current content, graphics, and information
- Support planning and program management tasks as needed to keep projects on track
- Maintain an organized library of brand assets, templates, and design files for easy team access
- Ensure all design work is consistent with TTI's brand guidelines and visual identity
- Resize, reformat, and repurpose existing creative assets for different platforms and channels as needed
- Generate HTML email builds using AI tools and deploy them in HubSpot
- Review and QA every send for accuracy, mobile rendering, and brand consistency before deployment
- Learn and apply HubSpot best practices for email deployment (training provided)
- Build and format marketing emails in HubSpot using the copy provided
- Ensure emails are on-brand, error-free, and properly formatted before sending
- Learn and apply HubSpot best practices for email build and deployment (training provided)
- Complete Monday morning core data entry ahead of the core meetings
- Pull data for sales and promotional reports, including manual reporting within HubSpot
- Apply an analytical mindset to evaluate data accuracy, identify factors that may impact reported numbers, and determine which data points are relevant (training on data pulls provided)
- Maintain and update recurring tracking spreadsheets, dashboards, and reporting documents
- Organize and file reporting materials so historical data is easy to reference and compare over time
- Assist with light market research as requested
- Willingness and ability to dive into TTI's tech stack and learn internal tools
- Stay current on Canva and HubSpot features, updates, and best practices
- Provide flexible, cross-functional support on anything and everything Sarah is working on
- Integrate and collaborate with the TTI team on project alignment and content coordination
- Proactively raise questions, blockers, or ideas
- Operate as a true team member with ownership and accountability
- Demonstrate alignment with TTI's core organizational values in all interactions
- As TTI scales, this role has the opportunity to expand into a full-time, W2 position with broader marketing ownership
- Take on increasing responsibility across design, email marketing, and reporting as skills develop
Skills
- Experience with email marketing software (Kajabi, ActiveCampaign, MailChimp, Constant Contact, Klaviyo, Kit/ConvertKit, MailerLite, etc)
- Comfortable using AI tools as part of daily execution, with the judgment to evaluate and correct output rather than accept it as is
- Demonstrated design experience; proficiency in Canva strongly preferred
- Strong analytical mindset with the ability to think critically about data accuracy, relevant data points, and what may be influencing the numbers
- Excellent written communication skills
- Highly organized with strong attention to detail
- Ability to work independently and proactively in a remote, fast-paced environment
- Experience with HubSpot; candidates with experience in a comparable platform (e.g., ActiveCampaign, Kajabi etc) will be trained on HubSpot
- Experience with more advanced design tools beyond Canva
- Background or interest in the health, wellness, mental health, or professional education space
- Demonstrated design experience; proficiency in Canva strongly preferred
- TTI currently has payroll established in the following states. We strongly prefer to hire candidates residing in one of these states:
- Candidates residing in other states may be considered on a case-by-case basis pending confirmation that TTI can establish payroll compliance in that state
Benefits
- Remote work arrangement
- HubSpot best-practices training provided
- Training on data pulls provided
- Opportunity to convert from a 1099 contract to a part-time W-2 role after a successful 90-day period
- Potential to move into a full-time employee role
- Opportunity to expand into a full-time, W2 position with broader marketing ownership
Company Overview