Note: The job is a remote job and is open to candidates in USA. Homeaglow is seeking a data-driven Marketing Analytics Lead to guide marketing measurement, experimentation, and financial impact analysis. The role owns marketing KPI reporting, attribution and incrementality methodologies, data pipeline accuracy, experimentation frameworks, and collaboration with Performance Marketing, Finance, and Engineering teams.
Responsibilities
- Create and maintain reporting for core marketing KPIs, including lead analysis and full-funnel conversion performance
- Lead improvements in measurement sophistication through attribution modeling, media mix modeling, and incrementality studies
- Ensure stability and accuracy of data pipelines across ad platforms, analytics tools, and third-party vendors
- Partner with Performance Marketing leadership to set growth targets and quantify supply and demand at the market level
- Increase experimentation velocity by designing frameworks and tools that enable marketers to launch and analyze tests independently
- Collaborate with Finance to align marketing metrics with financial forecasts, budgets, and efficiency targets
- Leverage AI-powered development environments to automate reporting, build internal analytics tools, and enable self-service data access
Skills
- 5+ years of experience in business, growth, or marketing analytics
- Hands-on experience working with media buyers and financial stakeholders
- Deep expertise in marketing measurement methodologies (attribution, MMM, incrementality, etc.)
- Experience supporting website conversion rate optimization and funnel analysis
- Proven track record of improving marketing efficiency through better measurement and experimentation
- Strong cross-functional collaboration skills, especially with Finance and Engineering
- Fluency in Python
Company Overview