Note: The job is a remote job and is open to candidates in USA. Liaison supports higher education institutions with enrollment and application services, marketing platforms, CRM solutions, and data-driven tools. The Marketing Analyst supports the Enrollment Marketing team by collecting, preparing, validating, and analyzing marketing and organizational data, while producing recurring reports, visualizations, and quality-assurance documentation.
Responsibilities
- Collect, organize, and prepare data from marketing platforms, internal systems, spreadsheets, and other approved sources
- Clean and standardize data by identifying duplicate records, missing information, formatting inconsistencies, and other data-quality issues
- Prepare and deliver assigned recurring marketing reports and support ad hoc reporting requests using established processes and business requirements
- Maintain and update reporting workbooks, dashboards, research files and supporting documentation
- Perform quality-assurance checks to validate data accuracy, report calculations, date ranges, filters, and consistency across sources
- Review marketing and organizational data to identify trends, changes, gaps, and items requiring further investigation
- Investigate data discrepancies, document findings, and collaborate with the appropriate team members to resolve issues
- Prepare clear tables, visualizations, and written summaries to communicate reporting results
- Contribute to improvements in recurring data-collection, reporting, quality-assurance, and documentation processes
Skills
- 1–2 years of relevant professional, academic, or project experience in data analytics, marketing analytics, reporting or a related field
- Bachelor's degree in computer science, analytics, marketing, business, information systems, communications, or a related discipline, or equivalent practical experience
- Experience working with Microsoft Excel, including organizing data, formulas, look-up functions, pivot tables, and data formatting
- Ability to conduct accurate research and collect structured information from multiple sources
- Strong attention to detail and the ability to identify incomplete, inconsistent, or inaccurate information
- Basic understanding of marketing concepts and performance metrics
- Strong organizational and time-management skills, with the ability to manage recurring tasks and deadlines
- Ability to follow processes, work independently on assigned responsibilities, and collaborate effectively with others
- Detail-oriented, self-starter, has excellent communication and time-management skills, demonstrates critical thinking and growth mindset
- Availability during Eastern US business hours
- Experience with Power BI, Tableau, Power Query or similar reporting and data-preparation tools
- Experience supporting recurring reports, dashboards, research projects, or client-facing deliverables
- Experience in higher education, enrollment marketing, agency services, or another client-service environment
Company Overview
Company H1B Sponsorship